Fri.Feb 12, 2021

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The Best Free Tools to Monitor Hashtag Performance

Brand24

Check our list of top tools to monitor hashtag performance. Some of them are completely free, some offer a free trial. The post The Best Free Tools to Monitor Hashtag Performance first appeared on Brand24 Blog.

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Philanthropist Craig Newmark on Ethical Communication

PRSay

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. Even while facing tough choices, “if you set that as your moral compass, it’s a really good start.”. Newmark, who, in 1995, founded the online classified-ads service Craigslist before becoming a philanthropist, was the Feb. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

Ethics 170
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Webinar Rewind: What’s Your Story: How to Tell Stories That Get Heard and Get Results

Cision

Learn the storytelling PR pros from top brands use to get results.

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Moms facing a crisis during the COVID-19 pandemic

Steve Barrett on PR

As the coronavirus lockdown approaches its one-year anniversary, the intense pressure on women in PR and the general workforce is starting to take its toll.

Crisis 136
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Friday Roundup: Media Moves at Grazia USA, The Hill & Boston Globe, TechCrunch Announces Promotions, New Hires

Cision

Zoe Ruffner, Channing Hargrove join Grazia USA, Jonathan Shieber, Kristen Korosec promoted at TechCrunch, and more.

Media 137

More Trending

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4 things I learned from a journalist who didn’t cover my pitch

Muck Rack

4 things I learned from a journalist who didn’t cover my pitch

Pitching 173
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  How to choose a public relations dissertation topic

Stephen Waddington

Media and public relations are rich areas for research. Here are some suggestions for areas of study for students. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. It’s a start point to for dissertation topics. An MA dissertation is a 12,000-word document in which you make a reasonable argument, answering a research question, problem, or hypothesis, based on evidence.

Publicity 103
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Reflections on Retiring from Agency Life

Offleash

By Joanna Kulesa. I guess today really is the first day of the rest of my life. After 18 years as the founder and CEO of an agency I’ve loved more than anything except my family (and, OK, maybe the Grateful Dead), I’ve retired from tech PR. I couldn’t make this change until I was sure nothing at Offleash would change other than the name at the top of the org chart.

Agency 98
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Challenges and changes for PR in 2021

Stephen Waddington

PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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USC pays UCSD $50M, and gives the school an apology, for raiding its Alzheimer’s program

The Stalwart Blog

To rebuild its battered reputation, USC, among other things, needs to follow through with concrete actions to demonstrate integrity, said David Oates, president of San Diego’s Stalwart Communications. The apology, while well-written, isn’t enough, said Oates, who specializes in crisis communications. One problem is that it came as part of a legal settlement, and after repeated scandals.

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How to tell a story on Facebook

Axia PR

Ways to engage your audience through visual storytelling. Storytelling isn’t just for children. It’s a great way to capture, engage, and interact with your audience. Facebook is one of the perfect social media platforms for sharing a company’s story. These are some ways that have proved effective for capturing your Facebook audience while telling your company’s story.

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Mayor-Elect Makes SDPD Scandals Top Priority

The Stalwart Blog

Faulconer plans to move forward with placing cameras with officers. Faulconer also talked with Lansdowne about ways to improve recruitment and retention within the department, an effort he said will also be reflected in the budget. After the scandals came to light, Lansdowne started to crack down on policies, announcing that from now on, two officers will transport female suspects to jail to prevent more problems.

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#FunFactFriday – Is Love in the Air?

HMA Public Relations

As we all know Valentine’s Day is this Sunday (you’re welcome to those who may have forgotten), and for some of us love may be in the air while others of us will be waiting for the heart-shaped versions of our favorite chocolate to be on sale on Monday. While you may think Valentine’s Day […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Incidents At Starbucks And Papa John’s Show Importance Of Crisis Communications

The Stalwart Blog

Public relations experts say it’s key to make sure your restaurant’s crisis plan is in place and updated—at all times. “It certainly is a ‘pay me now’ or ‘pay me later’ scenario,” says David Oates of San Diego- based Stalwart Communications , which offers crisis public relations for restaurants and other businesses. “This is a really good lesson for other restaurants to look at their organization and see what they’ve done.”.

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Barbara Rozgonyi to Present at Podfest Global on Podcast Marketing, Branding, and Influence

wiredPRworks

Barbara Rozgonyi will present podcast marketing and PR strategies for podcasts and podcasters at Podfest Global. Podfest Global kicks off with a preview week February 22-26 that also includes Vidfest Global. The main Podfest Global event runs March 1-5. For more information and to register, visit [link]. Note from Barbara: Use code GrowingSocial to get a free ticket!

Radio 52
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Papa John’s CEO Attempts Damage Control But Not An Apology

The Stalwart Blog

Steve Ritchie announced steps Papa John’s is taking in the aftermath of reports that the pizza chain’s founder John Schnatter used a racial slur in a corporate meeting. The lack of an apology is a big mistake, according to David Oates, a San Diego-based expert in crisis PR. “This is not a good response,” Oates told HuffPost. “The fact is that even if the CEO or the Executive Team had nothing to do with the stupidity of its founder and chairman, they are still responsible for all communic

Crisis 78
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A Dream Come True: Agency Executives Carry on the Offleash Mission

Offleash

By Robin Bulanti and Julie Tangen. Some people dream of owning a company. We get to own the company of our dreams. We were two of Joanna’s first hires when she started this company. The three of us have worked side by side for nearly two decades building a business that is our passion, our professional family, and an unending source of pride and joy.

Agency 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission