Sun.Sep 17, 2017

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Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… Continued. The post Is Integrated Communications the Holy Grail or Just Cheap Talk?

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Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes. You might be asking yourself – Karen, what were you up to these past few days? Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports co