ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach.

Media 136

Media Mobile Telecommunications Pitching 136

Prowly

AUGUST 30, 2018

Here are my top tips for communicating with journalists when you are a newbie in the PR industry. They are all based on my personal experience from the past year. The post The Art of Doing Media Relations: A Short Guide for Junior Practitioners appeared first on Prowly Magazine.

Media Relations 120

Media Relations Media Industry Communications 120

PRSay

AUGUST 30, 2018

The venues and vibes couldn’t have been more different, but the goals were the same. One event enticed 8,000 young Hollywood trendsetters to party all night on a dusty stretch of desert, while the other gathered a few dozen top Instagrammers to dine with a celebrity chef aboard a grand-class cruise ship. The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied

Brand 83

Brand Branding Instagram Storytelling 83

Agility PR Solutions

AUGUST 30, 2018

Customer feedback is continuing to have a huge impact on the success of your company—97% of online shoppers make their purchasing decisions based on customer reviews, and the trustworthiness of online feedback is at an all-time high. Displaying customer reviews is about more than just attracting sales these days. Of course, that is an obvious […].

Marketing 60

Marketing Course Company Brand 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

AUGUST 30, 2018

The Sun. The Mirror. HOLLYWORLD. From six-figure ad deals to lucrative telly work — how TV darling and new I’m A Celebrity host Holly Willoughby carved out an £11m empire. The beloved TV presenter has added another jewel to her glittering crown by stepping in to co-host of I’m A Celebrity alongside Declan Donnelly. While it looks like Holly is everywhere, PR expert Mark Borkowski says she is selective about who she works with.

60

60

Karen Freberg

AUGUST 30, 2018

Brands, celebrities and companies are not the only ones that can formulate some great partnerships. This partnership has been months in the making, and I am thrilled my PR class at the University of Louisville will be partnering and working with The Breeder’s Cup this semester as a class client! This semester, I have 16 students (both graduate and undergraduate) who will be part of this class for the next few months.

Education 42

Education Industry Social Media Training 42

Agility PR Solutions

AUGUST 30, 2018

The back-to-school shopping season has largely wrapped up, and although we’re still waiting for a spending breakdown, there’s one thing we definitely know—even though online shopping in general has gotten most of the attention in recent years, back-to-school shopping remains mostly in-store. The majority (56 percent) of respondents to a new survey from personalization firm […].

Survey 60

Survey Trends Publicity 60

HMA Public Relations

AUGUST 30, 2018

So you want to play college football? You want to get hired for that plumb job? Be warned. University of Nebraska head football coach Scott Frost […]. The post Is Social Media Your Online Resume? appeared first on HMA Public Relations.

Social Media 40

Social Media Media Publicity 40

wiredPRworks

AUGUST 30, 2018

Rory Vaden with Barbara Rozgonyi at National Speakers Association - NSA Illinois chapter. To celebrate Throwback Thursday, here's an update of a post I wrote in 2008 about marketing motivation for speakers. It's a review of Rory Vaden's presentation for National Speakers Association Illinois. Lucky for us, Rory's coming back to Illinois on September 14 to present.

Marketing 64

Marketing Energy Training Leadership 64

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Waxing UnLyrical

AUGUST 30, 2018

Guest Post by Lane Harbin. As a content marketer, you know how to keep the content train running. From brainstorming topic ideas to promoting the final piece, there’s an order to your world. One important step along the way is content promotion and distribution. You need eyeballs. You need readers who crave your content and one of the best ways to find those hungry readers is through email.

Content Marketing 42

Content Marketing Marketing Newspapers Infographics 42