Fri.Apr 02, 2021

Crisis Communications: Preparation and Management Essentials


Crisis communications situations require multi-channel rapid response and research so that you can address the circumstance thoughtfully. In times of crisis, response strategy and multi-level approvals can be overwhelming.

How PR pros can be allies for beleaguered reporters in tech and beyond

PR Daily

As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories. It’s a cliché in the PR world: A good PR pro is an essential resource for the journalists in his or her network.

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Friday Roundup: Media Moves at Associated Press, The Daily Beast & MSNBC, Institutional Investor Hires a Reporter


Anna Jo Bratton promoted at the AP, Jesse Rodriguez promoted at MSNBC, and more. Media Blog

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How Talcott Resolution keeps employees engaged virtually

PR Daily

A look at how it celebrated its anniversary, discussed DE&I issues and capped off the year with a success fair. Regardless of industry, most companies have been grappling with one question since the beginning of the COVID-19 pandemic; how do we keep employees engaged virtually?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Importance of Personalization

HMA Public Relations

In today's marketing world, personalization is everything. But why is personalization so important and what are the benefits of using it? Social Media Marketing personalization social media

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Top 2021 SEO Trends to drive website traffic

Axia PR

For businesses that focus on generating online sales, search engine optimization is unarguably one of the best ways of generating organic traffic to your websites. However, for it to live up to its potential, SEO has to be implemented correctly.

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Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers


This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA.

PBS execs defend record of diversity with data, ViacomCBS reevaluates mental health portrayals in its programming, and Walgreens announces vaccine education TV special

PR Daily

Also: Washington Nationals issue statement on positive COVID-19 cases, Facebook gives users more control over news feeds, journalists share thoughts on what makes a story sharable, and more.

5 Tips on Sharing Press Releases on Social Media

PR Fuel

Are you wondering how you can make your press releases more sharable for social media? This is a great way to make the most of your press releases by sharing them with a wide audience online. If you want to boost engagement when it comes to sharing press releases on social media, keep reading.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Integrating PR and Sales to Increase ROI

Flack Me

Category: Flack Me Summary: Prove the value of your efforts by tying your work to measurable business goals. Here are some tactics to consider