Fri.Nov 13, 2020

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B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. They’re a big digital agency that builds and maintains websites you know and use frequently. But they’re behind the scenes, mostly handling site mechanics.

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The 5 Most Common Problems with Media Monitoring Solutions (& How to Solve Them)

Agility PR Solutions

Media monitoring comes in various forms, but no matter if you are a DIY-master, self-serve aficionado or full-serve fanatic, it is an essential part of any PR and communications strategy. Depending on goals and available budget, some PR professionals rely on free tools for a total DIY approach, while others invest heavily in full-service media […].

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Media Moves at New York Magazine & Law360, Crunchbase News Announces New Reporters, Beat Changes

Cision

Chris Metinko joins Crunchbase News, Steven Lerner new at Law360, and more.

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The 5 Most Common Problems with Media Databases (and How to Solve Them)

Agility PR Solutions

Media databases are powerful tools. They quickly provide PR practitioners access to journalists from across a wide breadth of industries and outlets, and within a variety of roles (reporters, editors, and producers to name a few). Most databases also offer an easy way to compile media lists, and integrated email outreach capabilities to contact the […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The updated Barcelona Principles explain how to measure PR in context

Muck Rack

The updated Barcelona Principles explain how to measure PR in context

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Why you should only share your vector logo in high resolution

Axia PR

When a news outlet, PR agency, strategic partner, or vendor requests your logo, you should send them your transparent logo(s) in high resolution and vector format. Why does this matter? Let’s explore each concept.

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HA Jamz Two-week Wrap-up

The Hoffman Agency

By Shereen Masoud-Jointe, Senior Account Executive (Europe). It’s been a while since we last convened on the blog over our mutual love of jamz, but that just means that we have even more to listen to this week. It has become apparent from these selections that we have a few Lauv fans in our midst. . 119. Memories — Maroon 5. 120. The Lion Sleeps Tonight — The Tokens. 121.

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How to use Canva

HMA Public Relations

Canva Guru, Autumn Jarrett has earned her title by creating graphics that impress her clients time after time. Learn what Autumn does to make the most out of Canva. The post How to use Canva appeared first on HMA Public Relations.

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How Gratitude Can Transform Your Workplace and Business

Konnect Agency

Thanksgiving is just around the corner, and there is plenty to be thankful for this year. (No, that was not a typo.). Gratitude is about more than just saying ‘thank you.’ It’s also about taking stock of and appreciating all the good things that surround you in your day-to-day. Even when it’s not immediately evident, there are many things to be thankful for — it might just take a little more time to adjust your mindset and think of them this year.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle

NewsWhip

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned media practice to deliver on the Martin Agency’s primary mission: Impact Culture to Impact Sales.

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