Mon.Aug 03, 2020

PR Aikido: 3 Techniques For Winning In The Media


The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? in Japanese) can put you in the position to anticipate your competitor’s next move quickly enough to capture and redirect.

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5 tips to increase trust in the COVID-19 era

PR Daily

With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will? Trust matters more than ever. COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. This is especially the case in social media, where misinformation is rampant. Here are some tips to help amplify your authentic communications online and beyond: 1. Don’t step back—step up.

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Improve your company’s PR with these tips from professionals

Agility PR Solutions

Public relations can often be one of the most difficult areas to tackle as a company starts to expand. While it is easy to contain the news associated with a small business, larger corporations are more difficult to manage when it comes to what information makes it to the public. Whether your establishment has been […]. The post Improve your company’s PR with these tips from professionals appeared first on Agility PR Solutions. Public Relations profession

How to identify and remedy 5 common errors in vertical lists

PR Daily

Needless repetition underlies several of the missteps. Inconsistency is at the root of others. Using certain techniques will keep your bulleted elements fluid and concise. Employing vertical lists, which display related sets of words, phrases, or sentences entered on separate lines and marked with bullets (dots or other symbols), numbers, or letters to clarify the organizational scheme, is a sensible strategy for presenting numerous or complex details that would otherwise clutter a sentence. (An

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Media Moves at ESPN & ABC News, National Catholic Reporter Names Climate Editor


Rachel Scott promoted at ABC News, Mike Golic joins ESPN as analyst, and more. Media Blog

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More Trending

The Communicator’s Guide to Deciphering Acronyms

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll. I put out a call to arms across the Agency for acronyms that surface on a regular basis. The list below doesn’t pretend to capture every single acronym. Still, it.more.

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

PR Daily

Also: the NFL offers sneak peak on re-opening, the top brand responses to the BLM movement, 56% of consumers will edit social media posts to avoid ‘travel shaming,’ and more. Hello, communicators: Nature’s Way Alive shared a quote to serve as your Monday motivation: #MondayMotivation #Quote — Alive! feelaliveuk) August 3, 2020. Though comparing yourselves to others in your industry can be helpful, don’t let it distract you from your goals and objectives.

6 questions with Rainier Harris

Muck Rack

6 questions with Rainier Harris


Is your brand ready for a TikTok ban? How to plan, prepare and pivot.

Agility PR Solutions

TikTok is the new social media sensation, making major outlets like Instagram and Facebook seem quaint and old-fashioned. The app has particularly experienced a surge in popularity with Generation Z users. As such, many companies are eager to jump at the opportunity to focus their social media marketing efforts on TikTok. Attracting and retaining the […]. The post Is your brand ready for a TikTok ban? How to plan, prepare and pivot. appeared first on Agility PR Solutions.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

#MediaMonday – Faith Phares

HMA Public Relations

It's #MediaMonday! Today we feature Faith Phares who is a reporter and producer for Arizona Daily Mix on AZTV. Read more about her journey into journalism and how she landed her current position by following the link. The post #MediaMonday – Faith Phares appeared first on HMA Public Relations. Featured Media Monday #MediaMonday – Faith Phares Faith Phares MediaMonday

In wake of pandemic and politics, nearly 4 in 10 consumers currently boycotting a company

Agility PR Solutions

Protest is in the air in America, and brands behaving badly are hot targets—according to new research from credit health management firm CompareCards, a substantial percentage of consumers who feel that a company is acting wrongly are willing to express their disapproval by withholding their dollars. In fact, nearly 4 in 10 (38 percent) Americans—and […].

How brands can use TikTok to market their business


Available in over 150 countries, TikTok launched in 2016. In 2018, the app gained a lot of popularity among young people and became the most downloaded app

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Consumers still afraid to shop in-store as more retailers say “mask up”

Agility PR Solutions

Even as more major retailers require customers to wear a mask in-store, new research from digital product testing and decision-making platform First Insight found that the vast majority of women (80 percent) feel unsafe trying out beauty products, 68 percent feel unsafe trying on apparel in dressing rooms, and 61 percent feel unsafe trying on […]. The post Consumers still afraid to shop in-store as more retailers say “mask up” appeared first on Agility PR Solutions.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Breaking Barriers to Prove #BlackTalentsMatter


It took me nearly five years to earn a full-time position in public relations. Coming from a small university in Michigan without a PR program, my only experience was gained from working as a student assistant in the PR department for three years. When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit.

What Are the 5 W’s of Public Relations?


Plenty of people have already heard about the five W’s before, mainly used for gathering information, no matter what the topic is about. These questions – what, who, why, when, and where, are usually used in research, from police investigations to research papers in school. While these questions might seem simple to some people, they are part of a formula when it comes to getting detailed information about any given subject.

Why is copy editing important to PR?

Axia PR

Ensure external communications appeal to media with copy editing. As a public relations firm, we believe it’s important to provide you with a white-glove experience. One of the ways we do that is by offering comprehensive PR solutions and value-added services at no additional cost. One of those services is copy editing all content and documents that we share with the media, post on a newswire, or otherwise submit on your company’s behalf. PR tips copy editing

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Media Moves at ESPN & ABC News, National Catholic Reporter Names Climate Editor


Rachel Scott promoted at ABC News, Mike Golic joins ESPN as analyst, and more

Why Microsoft Wants TikTok

Flack Me

Category: Flack Me Summary: Microsoft has been favoring its enterprise software and services, and even Cortana has transitioned to be productivity-focused. How does a service that caters to dancing teenagers fit with Microsoft’s buttoned-up business demographic