Wed.Jul 10, 2019

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word.

FEEL First Research: Millennials Don’t Like Leaders Who …

PR Expanded

My FEEL First research journey continues. I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points.

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Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value. Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing that always needs tending. They’re sinking more money into paid search and social media isn’t always the answer.

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Does your corporate purpose stand up to a true test?

Agility PR Solutions

Purpose is the buzzword of 2019, but leaning in too quickly poses significant risks There was one word on every CCO’s lips at the recent 2019 Page Spring Seminar: Purpose. Companies across almost every industry have embraced corporate purpose as the key to attracting and retaining talent, gaining a competitive edge and driving innovation and […]. The post Does your corporate purpose stand up to a true test? appeared first on Agility PR Solutions. Analysis Public Relations trends

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How can data improve your storytelling?

PR Daily

You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity. Every business seeks to be more data-driven these days. Being able to back up your statements and decision making with cold hard statistics is a great way to build trust between your brand and your customer base. However, a brand story cannot be built on data alone. A brand is more than numbers; it is made up of feelings, experiences and relationships.

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30 jobs in the PR and marketing world

PR Daily

It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots. A four-letter word has infiltrated the communications world, striking fear in even the most seasoned PR pros. However, it’s essential for creating engaging—and lucrative—campaigns, projects and communications. What’s the word?” you ask?

Bad Things Happen When PR Pitches a Plagiarized Byliner

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article? The prudent first step would be investigating whether it’s true. When journalist Zack Whittaker accused Check Point of “borrowing” content from a WIRED article for a corporate byliner, Ekram Ahmed, head of.more.

4 steps to reduce a hospital social media crisis

PR Daily

Is your social media policy easy to understand? A report from Altimeter Group says social media crises are on the rise. But with proper preparation, you can avoid them. This is good news for hospital CEOs who view social media as a potential disaster waiting to happen. The report lists what organizations—including hospitals—can do to prepare.

Improve your writing style with help from a machine

Stephen Waddington

Hemingway is a proof editing tool. It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. It can take years of practice to achieve mastery through practice and coaching. It’s an area where machines can help improve the quality of your work and provide feedback to aide learning. Omit anything you want (as long as you know you’re doing it)” I often use a tool called Hemingway to edit my written work for my blog.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. The team at Metropolitan State University of Denver has struck a particularly rich vein of emotion-packed, newsworthy stories by committing to a robust brand journalism approach.

New research shows influencers’ screen time is shockingly high

Agility PR Solutions

The amount of time spent on mobile devices these days is pretty incredible, and you might expect that influencers probably spend more time online than the average person. But new research from Danish influencer-focused marketing firm Influencer Agency reveals some eye-opening findings about exactly how muchmore time. The firm investigated the time spent on mobile devices […].

Announcing Ragan and PR Daily’s 2018 ACE Awards winners

PR Daily

Congratulations to this year’s impressive winners. The post Announcing Ragan and PR Daily’s 2018 ACE Awards winners appeared first on PR Daily. PR Daily Awards

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Media Relations on the Us Market: Similarities and Differences With Europe

Prowly

Communications managers of European companies will often struggle with media relations in the United States. The post Media Relations on the Us Market: Similarities and Differences With Europe appeared first on Prowly Magazine. Magazine Public Relations publicrelations

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Plane Truth About Following Up on Pitches

PRSay

I travel a lot for my job and have a lot of travel stories that teach me life lessons. Let me share an experience that a few of you can relate to and what it taught me. I boarded my connecting flight, eased into my aisle seat in row 25 and unzipped my bag to pull out my laptop. But it wasn’t there! You know the feeling when a sudden crisis hits. Your brain goes into rapid-fire. Here’s the staccato of thoughts that coursed through my head, all in a split second: Where is it?

Time Marches On

HMA Public Relations

Scott prides himself on promptness, but Father Time has not been on his side lately. Read more about his recent battles with the clock. The post Time Marches On appeared first on HMA Public Relations. Featured HMA Public Relations Scott Hanson Time

Content vs. Content

Karwoski & Courage

We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action. Another meaning of content is the one that describes […]. The post Content vs. Content appeared first on Karwoski & Courage - Minneapolis Public Relations.

Top nine PR crises so far for 2019

Prohibition

We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. Let’s take a look at the top nine crises of 2019 so far. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”.

Is Gen Z killing Facebook? As video content demand rises, YouTube’s popularity skyrockets

Agility PR Solutions

Ever since social media emerged, a certain hierarchy has been clear—Facebook is king, everyone else battles for a distant second. But the rise of a new breed of “native” social user may soon lead to the crowning of a new social media king. Despite the fact that Facebook has long been considered the pinnacle of […]. The post Is Gen Z killing Facebook? As video content demand rises, YouTube’s popularity skyrockets appeared first on Agility PR Solutions. Public Relations social media

When your organization “could not be reached for comment”

Muck Rack

When your organization “could not be reached for comment

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Amazon Prime Day email marketing lessons for retailers

Agility PR Solutions

In 2018, Amazon Prime Day generated more than $4 billion in sales, according to an analysis by Internet Retailer.1 Prime Day has dominated the summer retail buzz since it started in 2015,2 but retailers competing with Amazon don’t have to miss out on the engagement opportunities that summer deals and off-season sales can offer. Subscribers are accustomed to receiving […]. The post Amazon Prime Day email marketing lessons for retailers appeared first on Agility PR Solutions.

Career Capsule: Bill Doescher on a Life Well Lived

Culpwrit

Name: Bill Doescher Current job title: President & CEO of the Doescher Group, a marketing-communications consultancy Current location: Westchester County, N.Y. Career highlights: PR, advertising and marketing at the Chase Manhattan Bank, Drexel Heritage Furnishings, and Dun & Bradstreet. Nonprofit work: Past president of PRSA’s New York Chapter and the PRSA Foundation. Favorite downtime activity: […]. Careers Guest Post Bill Doescher Culpwrit John Elsasser PR careers PRSA

Teaching, practicing, and executing influencer marketing

Karen Freberg

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). This is usually the time where I do most of my research and getting ready for my teaching semester in the spring with my two social media classes. Even though I have been at the University of Louisville for eight years, I have traditionally not done independent studies.

Content vs. Content

Karwoski & Courage

The post Content vs. Content appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR. Content Marketing external communications Public Relations Social Media Marketing public relations Writing

Is Your Company Culture Killing Employee Engagement and Advocacy?

Return on Reputation

I recently attended a Page Up regional meeting on the topic of Employee Engagement, and found myself surrounded by senior communications leaders who were passionate about Internal Communications. The conversation was robust, lively and centered on the shift from employee communications to cultivation of employee engagement and advocacy.

Content vs. Content

Karwoski & Courage

We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action. Another meaning of content is the one that describes […]. Content Marketing external communications Public Relations Social Media Marketing public relations Writing

How A Strong Brand Identity Is Necessary to Fuel Effective PR Campaigns

Barokas

Apple. Google. Starbucks. When these brands come to mind, an image may immediately pop into your mind. Maybe it’s a logo, a product or even an advertisement. Whatever it is, these brands all have one true and consistent thing: identity. Identity is what gives the world’s most successful brands a unique voice and the ability to stand out, even in an oversaturated market. . In the book The Brand Gap , author Marty Neumeier described a brand as, “Not what you say it is, it’s what they say it is.”

Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine

PR Daily

Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood. Good morning, PR pros: Social media was buzzing when NBCUniversal announced it was moving “The Office” from Netflix to its own streaming service. As if that wasn’t enough for “Netflix and chill” fans, “Friends” is moving to WarnerMedia’s streaming service, HBO Max.

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