Wed.Jul 10, 2019

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value. Digital marketing is a puzzle that brands continue trying to solve.

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FEEL First Research: Millennials Don’t Like Leaders Who …

PR Expanded

My FEEL First research journey continues.

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How can data improve your storytelling?

PR Daily

You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity. Every business seeks to be more data-driven these days.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Does your corporate purpose stand up to a true test?

Agility PR Solutions

Purpose is the buzzword of 2019, but leaning in too quickly poses significant risks There was one word on every CCO’s lips at the recent 2019 Page Spring Seminar: Purpose.

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Bad Things Happen When PR Pitches a Plagiarized Byliner

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article?

4 steps to reduce a hospital social media crisis

PR Daily

Is your social media policy easy to understand? A report from Altimeter Group says social media crises are on the rise. But with proper preparation, you can avoid them. This is good news for hospital CEOs who view social media as a potential disaster waiting to happen.

Time Marches On

HMA Public Relations

Scott prides himself on promptness, but Father Time has not been on his side lately. Read more about his recent battles with the clock. The post Time Marches On appeared first on HMA Public Relations. Featured HMA Public Relations Scott Hanson Time

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

CIPR kicks off #AIinPR Primer series with introductory guide to AI

Stephen Waddington

A new series of guides explores artificial intelligence (AI) in public relations practice. They're published by the CIPR #AIinPR panel. The CIPR has published a Skills Guide about #AIinPR. An introduction to AI in PR is available for free via the CIPR website.

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Announcing Ragan and PR Daily’s 2018 ACE Awards winners

PR Daily

Congratulations to this year’s impressive winners. The post Announcing Ragan and PR Daily’s 2018 ACE Awards winners appeared first on PR Daily. PR Daily Awards

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Content vs. Content

Karwoski & Courage

We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action.

Top nine PR crises so far for 2019

Prohibition

We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Is Gen Z killing Facebook? As video content demand rises, YouTube’s popularity skyrockets

Agility PR Solutions

Ever since social media emerged, a certain hierarchy has been clear—Facebook is king, everyone else battles for a distant second. But the rise of a new breed of “native” social user may soon lead to the crowning of a new social media king.

Media Relations on the Us Market: Similarities and Differences With Europe

Prowly

Communications managers of European companies will often struggle with media relations in the United States. The post Media Relations on the Us Market: Similarities and Differences With Europe appeared first on Prowly Magazine. Magazine Public Relations publicrelations

New research shows influencers’ screen time is shockingly high

Agility PR Solutions

The amount of time spent on mobile devices these days is pretty incredible, and you might expect that influencers probably spend more time online than the average person. But new research from Danish influencer-focused marketing firm Influencer Agency reveals some eye-opening findings about exactly how muchmore time. The firm investigated the time spent on mobile devices […].

The Plane Truth About Following Up on Pitches

PRSay

I travel a lot for my job and have a lot of travel stories that teach me life lessons. Let me share an experience that a few of you can relate to and what it taught me. I boarded my connecting flight, eased into my aisle seat in row 25 and unzipped my bag to pull out my laptop. But it wasn’t there!

Amazon Prime Day email marketing lessons for retailers

Agility PR Solutions

In 2018, Amazon Prime Day generated more than $4 billion in sales, according to an analysis by Internet Retailer.1

When your organization “could not be reached for comment”

Muck Rack

When your organization “could not be reached for comment

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Improve your writing style with help from a machine

Stephen Waddington

Hemingway is a proof editing tool. It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. It can take years of practice to achieve mastery through practice and coaching.

Career Capsule: Bill Doescher on a Life Well Lived

Culpwrit

Name: Bill Doescher Current job title: President & CEO of the Doescher Group, a marketing-communications consultancy Current location: Westchester County, N.Y. Career highlights: PR, advertising and marketing at the Chase Manhattan Bank, Drexel Heritage Furnishings, and Dun & Bradstreet.

Teaching, practicing, and executing influencer marketing

Karen Freberg

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication).

Content vs. Content

Karwoski & Courage

The post Content vs. Content appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR. Content Marketing external communications Public Relations Social Media Marketing public relations Writing

Is Your Company Culture Killing Employee Engagement and Advocacy?

Return on Reputation

I recently attended a Page Up regional meeting on the topic of Employee Engagement, and found myself surrounded by senior communications leaders who were passionate about Internal Communications. The conversation was robust, lively and centered on the shift from employee communications to cultivation of employee engagement and advocacy.

Content vs. Content

Karwoski & Courage

We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action. Another meaning of content is the one that describes […]. Content Marketing external communications Public Relations Social Media Marketing public relations Writing

How A Strong Brand Identity Is Necessary to Fuel Effective PR Campaigns

Barokas

Apple. Google. Starbucks. When these brands come to mind, an image may immediately pop into your mind. Maybe it’s a logo, a product or even an advertisement. Whatever it is, these brands all have one true and consistent thing: identity.

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Facebook’s video tools, Starbucks baristas’ Frappuccino ire, and Marriott’s UK fine

PR Daily

Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood. Good morning, PR pros: Social media was buzzing when NBCUniversal announced it was moving “The Office” from Netflix to its own streaming service.

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