Why PR Pros Are The Most Versatile Writers
ImPRessions - Crenshaw Communications
JULY 10, 2019
As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word.