Deirdre Breakenridge

JULY 10, 2019

My FEEL First research journey continues. I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communicat

Ethics 177

Ethics Social Media Leadership Interviews 177

Prowly

JULY 10, 2019

Communications managers of European companies will often struggle with media relations in the United States. The post Media Relations on the Us Market: Similarities and Differences With Europe appeared first on Prowly Magazine.

Media Relations 184

Media Relations Marketing Media Company 184

Agility PR Solutions

JULY 10, 2019

Purpose is the buzzword of 2019, but leaning in too quickly poses significant risks There was one word on every CCO’s lips at the recent 2019 Page Spring Seminar: Purpose. Companies across almost every industry have embraced corporate purpose as the key to attracting and retaining talent, gaining a competitive edge and driving innovation and […].

Corporate 130

Corporate Industry Company Analysis 130

Stephen Waddington

JULY 10, 2019

A new series of guides explores artificial intelligence (AI) in public relations practice. They're published by the CIPR #AIinPR panel. The CIPR has published a Skills Guide about #AIinPR. An introduction to AI in PR is available for free via the CIPR website. It's intended for anyone that works in communications. The primer explores the threats and opportunities for artificial intelligence in public relations.

Ethics 112

Ethics Survey Resources Internal 112

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

JULY 10, 2019

I travel a lot for my job and have a lot of travel stories that teach me life lessons. Let me share an experience that a few of you can relate to and what it taught me. I boarded my connecting flight, eased into my aisle seat in row 25 and unzipped my bag to pull out my laptop. But it wasn’t there! You know the feeling when a sudden crisis hits. Your brain goes into rapid-fire.

Pitching 109

Pitching Travel Airlines Writing 109

Stephen Waddington

JULY 10, 2019

Hemingway is a proof editing tool. It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. It can take years of practice to achieve mastery through practice and coaching. It’s an area where machines can help improve the quality of your work and provide feedback to aide learning.

Writing 92

Writing Newspapers Comparison Web 92

Agility PR Solutions

JULY 10, 2019

The amount of time spent on mobile devices these days is pretty incredible, and you might expect that influencers probably spend more time online than the average person. But new research from Danish influencer-focused marketing firm Influencer Agency reveals some eye-opening findings about exactly how muchmore time. The firm investigated the time spent on mobile devices […].

Mobile 85

Mobile Agency Marketing Publicity 85

Karwoski & Courage

JULY 10, 2019

We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action. Another meaning of content is the one that describes […]. The post Content vs.

Social Media 81

Social Media Publicity Media Content Marketing 81

Prohibition

JULY 10, 2019

We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. Let’s take a look at the top nine crises of 2019 so far. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”.

Fashion 75

Fashion Telecommunications Crisis Training 75

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JULY 10, 2019

Ever since social media emerged, a certain hierarchy has been clear—Facebook is king, everyone else battles for a distant second. But the rise of a new breed of “native” social user may soon lead to the crowning of a new social media king. Despite the fact that Facebook has long been considered the pinnacle of […]. The post Is Gen Z killing Facebook?

Facebook 68

Facebook Video Social Media Media 68

HMA Public Relations

JULY 10, 2019

Scott prides himself on promptness, but Father Time has not been on his side lately. Read more about his recent battles with the clock. The post Time Marches On appeared first on HMA Public Relations.

Publicity 57

Publicity 57

Agility PR Solutions

JULY 10, 2019

In 2018, Amazon Prime Day generated more than $4 billion in sales, according to an analysis by Internet Retailer.1 Prime Day has dominated the summer retail buzz since it started in 2015,2 but retailers competing with Amazon don’t have to miss out on the engagement opportunities that summer deals and off-season sales can offer. Subscribers are accustomed to receiving […].

Retail 60

Retail Marketing Analysis Publicity 60

Muck Rack

JULY 10, 2019

When your organization “could not be reached for comment”

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). This is usually the time where I do most of my research and getting ready for my teaching semester in the spring with my two social media classes. Even though I have been at the University of Louisville for eight years, I have traditionally not done independent studies.

Marketing 51

Marketing Ethics Study Case Study 51

Culpwrit

JULY 10, 2019

Name: Bill Doescher Current job title: President & CEO of the Doescher Group, a marketing-communications consultancy Current location: Westchester County, N.Y. Career highlights: PR, advertising and marketing at the Chase Manhattan Bank, Drexel Heritage Furnishings, and Dun & Bradstreet. Nonprofit work: Past president of PRSA’s New York Chapter and the PRSA Foundation.

Nonprofit 47

Nonprofit Banking Advertising Advertising 47

Karwoski & Courage

JULY 10, 2019

We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action. Another meaning of content is the one that describes […].

Social Media 40

Social Media Media Content Marketing Writing 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word.

Case Study 231

Case Study Writing Pitching SEO 231

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Karwoski & Courage

JULY 10, 2019

The post Content vs. Content appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.

Creativity 40

Creativity Publicity Content Marketing Writing 40

Barokas

JULY 10, 2019

Apple. Google. Starbucks. When these brands come to mind, an image may immediately pop into your mind. Maybe it’s a logo, a product or even an advertisement. Whatever it is, these brands all have one true and consistent thing: identity. Identity is what gives the world’s most successful brands a unique voice and the ability to stand out, even in an oversaturated market. .

Brand 97

Brand Branding Creativity Examples 97