Mark My Words

JULY 12, 2019

Barbie, in a way, is like dog food. Neither a small child or a dog can take either product to the till and pay for it themsevles. In fact, neither can reliably articulate what they want and why they want it at all. It’s an unusual marketing challenge – aimed at convincing adult humans, that their canine or child would be really happy with them for buying it on their behalf.

YouTube 90

YouTube Strategy Company Communications 90

Communications Conversations

JULY 12, 2019

On The Gram, I follow a fellow solo consultant named Katie Miller. Katie’s a relatively new solo–been at it a couple years now. From all accounts, she’s doing quite well. But, what really strikes me about Katie is her ability to work from anywhere in the world. And when I say “anywhere in the world” I really mean ANYWHERE in the world!

Social Media 79

Social Media Media Agency Measurement 79

Culpwrit

JULY 12, 2019

By Niki Sasiela Just do it. I’m lovin’ it. Think different. These simple phrases have the power to define our economy, our identities, and our culture. Advertising is everywhere: the logos on the clothing we wear, wrapped around the trains during our daily commutes, on our phones when we scroll through our social media feeds.

Creativity 78

Creativity Training Brand Branding 78

Steve Barrett on PR

JULY 12, 2019

A topsy-turvy week for two iconic brands ended with both of them riding on the back of a national celebration.

Banking 80

Banking Brand Branding 80

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

JULY 12, 2019

You’ve just graduated from college, you’ve taken your graduation trip to celebrate and now you are faced with the constant “what’s next?” question. For outsiders, finding […]. The post The Final Test appeared first on HMA Public Relations.

Publicity 45

Publicity Writing 45

Scott Public Relations

JULY 12, 2019

Sometimes, it’s hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. In order to find that sense of achievement, it may take a change in perspective to reevaluate and reengage yourself and your team. These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 12, 2019

Sometimes, it’s hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. In order to find that sense of achievement, it may take a change in perspective to reevaluate and reengage yourself and your team. These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content

Healthcare 40

Healthcare Insurance Insurance Pinterest 40