Sat.Jun 03, 2017

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Sometimes, You Need To Embrace The PR Controversy

The Stalwart Blog

You gotta hand it to the Alamo Drafthouse in Austin. They caught some social media flak in the form of angry tweets and Facebook comments for expressing their inner Girl Power by scheduling an all female (staff included) showing of Wonder Woman. So what did they do? What most wouldn't do - double down. Now all is not to say that companies shouldn't listen to their constituents.

Groups 94
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Twilight of Web 2.0: An Era that Changed Marcom Forever [UML]

Sword and the Script

The media landscape of today looks different than it did 10 or 20 years ago. For the most marketers or communicators, this is a simple fact of modern maturity. However, for the executive working outside of those functions, the world is very different than the one described in a college textbook – which is often their last close examination of the subject.

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