Sometimes, You Need To Embrace The PR Controversy
The Stalwart Blog
JUNE 3, 2017
You gotta hand it to the Alamo Drafthouse in Austin. They caught some social media flak in the form of angry tweets and Facebook comments for expressing their inner Girl Power by scheduling an all female (staff included) showing of Wonder Woman. So what did they do? What most wouldn't do - double down. Now all is not to say that companies shouldn't listen to their constituents.
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