Ronn Torossian

MAY 15, 2025

Learn how to make any boring industry more engaging using storytelling, data visualization, humor and community connections to build interest and appeal among employees and customers. The post How To Make A Boring Industry More Engaging And Appealing appeared first on.

Industry 195

Industry How To Storytelling Employee 195

PRSay

MAY 15, 2025

Lets be honest grabbing attention these days feels like shouting in a crowded room. With AI, TikTok and a million other things competing for eyeballs, its no wonder communicators are looking for new ways to stand out. Thats exactly what the PRSA East Central Districts recent webinar, Cutting Through the Noise, tackled, with insights from Peter Evans, CEO of ExpertFile , and Rhea Wessel, founder of the Institute for Thought Leadership and author of Write Like a Thought Leader.

Communications 155

Communications Leadership Internal International 155

Notified

MAY 15, 2025

Investor relations has never been more visible - or more vital. With markets moving faster than ever, your IR website isnt just a regulatory checkbox - its the first-place investors go to understand your business, your strategy and your story. This belief has also driven our latest product innovation - IR Hub - which is a complimentary upgrade for all IR website customers.

Strategy 168

Strategy Marketing 168

Agility PR Solutions

MAY 15, 2025

Public relations is changing more quickly than ever in the rapidly changing communications environment of today. Press releases, media lunches, and phone follow-ups are no longer the only methods used. Today’s PR pros work in a world where customers want precise, quantifiable impact, platforms are fragmented, and information is instantaneous. Technology has subtly but profoundly […] The post Enhancing PR workflows: The evolving role of technology in modern public relations first appe

Technology 106

Technology Publicity Communications Media 106

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

5W PR

MAY 15, 2025

Public relations professionals face mounting pressure to incorporate diversity, equity, and inclusion (DEI) into their campaigns while avoiding superficial or performative approaches. Research from McKinsey shows that companies with strong DEI practices outperform their competitors by 36% in profitability, making authentic DEI integration a business imperative.

Publicity 78

Publicity Training Community Study 78

OnePitch

MAY 15, 2025

Summer may be just beginning, but for savvy publicists and brands, its already time to think Back to School. Editorial calendars fill up fast, and the best placements go to those who pitch earlywell before backpacks hit shelves and lunchbox tips start trending. To help you stay ahead of the curve (and the deadlines), weve rounded up four journalists who are go-tos for Back to School coverage.

Pitching 59

Pitching Trends Brand Branding 59

Agility PR Solutions

MAY 15, 2025

The lines between public relations and search engine optimization (SEO) have now blurred. While PR focuses on storytelling, brand credibility, and media exposure, SEO zeroes in on keyword rankings, backlinks, and search visibility. But when these two disciplines come together, the result is a powerful strategy that boosts brand awareness, improves search engine rankings, and […] The post The intersection of PR and SEO: Why reseller programs are the perfect match for agencies first appeared

SEO 96

SEO Agency Engineering Storytelling 96

OnePitch

MAY 15, 2025

From PR Pro to Publisher: Meet Kellie Walton , the Storyteller Behind Modern South At OnePitch, we believe the most valuable part of our industry is the connection between PR pros and journalists. Thats why were introducing Pitch Flip a new series designed exclusively for our private Slack community, the Pitch Posse. Its a chance to connect authentically and intentionally with journalists, learn what theyre working on, and get the inside scoop on how to pitch them effectively.

Pitching 59

Pitching Storytelling Meeting Community 59

Wadds Inc.

MAY 15, 2025

Jeff Smith is a mountaineer, mental health activist and co-founder of the life-saving charity big moose alongside his daughter Chloe. Trigger warning: this blog post covers topics including cancer, bereavement, mental health and suicide. After losing his best friend to cancer, former professional ice hockey player Jeff Smith found himself at a crossroads.

Community 52

Community Training Leadership Resources 52

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Mark My Words

MAY 15, 2025

Express PR guru and crisis communications specialist Mark Borkowski previously told Express.co.uk: “Let’s not forget, relationships with the monarchy are as much about optics as they are about genuine connection. Beckham’s willingness to respond to royal requests ‘without hesitation’ showcases his dependability – an appealing trait for the establishment.

Crisis Communications 60

Crisis Communications Crisis Communications 60