Cision

JULY 21, 2016

Your audience is looking to engage with brands that understand their needs and desires. Are you able to provide them with what they want? Greg Sherry, executive vice president of communications at Kellen, says brands need to personalize their communication to not only reach, but also engage consumers. In this interview, Greg discusses why brands need to develop unique communication programs, how to begin developing a strategy and how the communication industry has changed and where it is headed

Mobile 166

Mobile Travel Brand Branding 166

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. While the goal is to get a reporter to include your company or product in a story, sometimes you get lucky and the reporter turns into more than a business contact.

Agency 131

Agency Pitching Print Storytelling 131

Melissa Agnes

JULY 21, 2016

Earlier this week I published an article that highlighted the risk and potential impact of live-streamed crises. As a follow-on to that post, in this week’s #crisisready video, I discuss some key aspects that you and your team should be considering, in order to prepare for and mitigate this emerging risk. Have a watch! Tips for addressing and incorporating the risk of live-streaming into your crisis preparedness program.

Crisis 122

Crisis How To Crisis Management Video 122

Cision

JULY 21, 2016

Political crises are impossible to avoid, and few organizations know how to handle them once they do strike. Does yours? The recipe for successful crisis mitigation needs to include the right mix of support, planning and communication. By combining these ingredients, your organization will be able to face any crisis that arises and come out on top. So what should go into your crisis mitigation strategy?

Crisis 120

Crisis Education Software Technology 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

JULY 21, 2016

Last month, the racing community celebrated the 100th running of the Indianapolis 500, which took place at the world famous Indianapolis Motor Speedway! As part of the preparations and promotions for the big event, #TEAMEMAR executed a very filled media day for South Florida. It was fun and exhausting but most important, it delivered the results (aka media awareness and coverage!

Sports 78

Sports Media Print Social Media 78

Reputation Us

JULY 21, 2016

I recently received an official government document about protecting my identity by securing my PIN Number; my personal identification number number. You know, the one I use at the automatic teller machine machine. When I lived in Indonesia I found the repetition of a word in the native language to be a fun way to turn a noun into an “-ing” action verb.

Government 60

Government Examples Writing Tools 60

PR 20/20

JULY 21, 2016

Editor's note: This post was originally published in June 2013. The content has been edited for comprehensiveness. Hello World! There has been a tremendous push to learn programming, led in large part by code.org. Their video below features some of the most accomplished technology innovators, including Bill Gates, Mark Zuckerberg, Jack Dorsey and the Miami Heat's Chris Bosh, and has been viewed more than 13 million times.

How To 0

How To Web Resources Training 0

Shift Communications

JULY 21, 2016

In Part 1 of this series, we outlined why having access to a client’s Google Analytics can be beneficial for a PR program. From being able to identify which pieces of earned coverage drove the most traffic to a client’s website to analyzing data that can be used to make strategic program decisions, the initial reasons why Google Analytics is a powerful tool for PR professionals is evident.

Analytics 78

Analytics Google Data Tools 78

Cision

JULY 21, 2016

In two years, audiences have created 90 percent of the world’s content. But are you ignoring what they’re saying? Only 37 percent of communicators actively listen on social, which means the majority are missing major clues to understand their audiences and leverage the opportunites discovered therein. While no team could possibly sift through 2.5 quintillion bytes of daily data on their own, there is a solution: media monitoring software.

How To 120

How To Software Data Analytics 120

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Beyond PR

JULY 21, 2016

Marketing that connects audiences and converts them into customers demands a holistic approach. It’s no longer about a single campaign, blog post, press release, or advertisement. As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. And it’s not just our marketing and communications teams that are called on to do this.

Brand 57

Brand Branding How To Employee 57