Fri.Sep 14, 2018

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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. Whereas they once reveled in being colorful, brash, and outspoken, today’s leaders have quieted down a bit. The trend has implications for traditional tech company PR campaigns that focus on the top guy.

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A PR pro’s guide to taking a company through an IPO

Muck Rack

A PR pro’s guide to taking a company through an IPO

Company 351
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What makes a website useful and accessible?

Axia PR

How to turn website visitors into customers. Building, developing, designing, or redesigning a website is a large project for anyone to pursue. There’s much to consider when creating your site, aside from color schemes and placement. Content is what brings your website to life, enabling you to create and share your company’s story the way you want to tell it.

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PRWeek embraces new ideas at Chicago conference

Steve Barrett on PR

Chicago's Ideas Week from October 15-21 is an appropriate context for PRWeek to convene the PR industry for its high-profile and inspiring annual conference.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR Crisis of the Week: CBS, Snapchat and — Strawberries?

Garrett Public Relations

It’s time for this week’s PR Crisis of the Week post, where I give an overview of some of the brands who found themselves in crisis mode. This week in PR crisis news, we have a major news network, a former social media darling – and strawberries? CBS News In case you somehow missed the […]. The post PR Crisis of the Week: CBS, Snapchat and — Strawberries?

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The Power to Look Beyond: Change Agents Bring the Future to Life

PR 20/20

I’m surrounded by smart people. Some would call them strategists. Some would call them visionaries. Every day, I’m inspired to learn from my colleagues, clients, industry peers … I learn a lot about life from my two-year-old son, too. As an agency, I believe this power to strategize, collaborate, and bring visionary ideas to life is our core strength.