PRSay

AUGUST 23, 2018

Earlier this year I watched and listened as a national morning show producer reviewed 15 pitches out loud, one after the other, in quick succession. It was the closest that I’ll ever get to reading the mind of a top-tier influencer. I had assembled pitches from members of my monthly coaching program for her to review. After a month of arranging and preparing for the experience, here’s my primary takeaway: Successful top-tier media pitching is all about developing deep empathy for the individual

Pitching 109

Pitching Media Media Relations Interviews 109

Ronn Torossian

AUGUST 23, 2018

Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success. Know Your Core Message. Some call this a “key” message, but, whatever you choose to name it, the point here is that you have one thing to say that matters more than anything else you want to say.

Blogging 218

Blogging Publicity Strategy 218

Communications Conversations

AUGUST 23, 2018

Over the last few months, the following has occurred: Snapchat announced a drop in users for the first time ever. Facebook is reporting flat growth, and certain reports say page engagement is down by as much as 50 percent. Twitter reported a small decline in monthly active users. Some are saying, as this CNBC report claims , that we’ve hit “peak social media” (get ready for a complete over-use of that term over the next six months!).

Social Media 88

Social Media Trends Communications Instagram 88

5W PR

AUGUST 23, 2018

Yes, there can be a lot of flash and redirection in the course of a public relations campaign, but, at the heart of every campaign, there should be a fundamental sense of authenticity. Your audience should understand that you are coming from a place of honesty and commitment to your core message. Sure, you might be starting from a place of pain. You may even be in a PR crisis unlike anything you have ever experienced.

Crisis 84

Crisis Course Agency Blogging 84

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 23, 2018

Reputation events such as cyber attacks and PR crises can have a direct impact on share price—and that cost has gotten far worse in the social media age, according to a new report from Pentland Analytics and professional services firm Aon plc. The 2018 Reputation Risk in the Cyber Age study looked at 125 reputation events […]. The post Crisis impact—reputation events twice as costly for brands since rise of social media appeared first on Agility PR Solutions.

Reputation 74

Reputation Social Media Crisis Brand 74

Agility PR Solutions

AUGUST 23, 2018

A simple, yet effective and often overlooked component of a good email marketing campaign is the birthday email, and we’re not talking about your brand’s birthday, either! Sending an email out to your subscribers when it’s their birthday is a powerful way to build up brand loyalty and retain customers. To do this, of course, […]. The post Marketing tactics—including birthday emails in your campaigns appeared first on Agility PR Solutions.

Marketing 68

Marketing Course Brand Branding 68

Greenbanana PR

AUGUST 23, 2018

There has been a lot spoken and written about mental health in recent months. The prompt for this post is my own story of recovery over the past year after completing my Phd and the decade since my dad died. This has been a process of grief and re-engaging with life. Triggers to mental health … Continue reading Recovery.

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Agility PR Solutions

AUGUST 23, 2018

As machine learning has become more widely adopted across industries, new research from insight-driven biz/tech learning firm O’Reilly set out to learn more about how companies approach and use this evolving tool. By surveying more than 11,000 data specialists across North America, Europe, and Asia, the company identified some of the key learnings that derive […].

Enterprise 60

Enterprise Survey Data Tools 60

PR 20/20

AUGUST 23, 2018

Editor's note: This article was originally published on HubSpot and has been reprinted with permission. Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters. Now first, what the heck is a topic cluster? A topic cluster is a method that uses a single "pillar page" as the main hub of content for a given topic.

Examples 28

Examples Healthcare SEO Internal 28

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

AUGUST 23, 2018

Apple is well known for its powerful advertising. Dating back to the 1984 Super Bowl ad, the “Think Different” campaign of the 1990s, and the “Get a Mac” campaign of the 2000s, the company’s ads have been hailed as revolutionary. But Apple’s most recent iPhone ads are a big departure in both tone and focus. […]. The post New iPhone ads appeal to Gen Z, but confuse and alienate Boomers appeared first on Agility PR Solutions.

Advertising 60

Advertising Advertising Brand Branding 60