Has Apple’s Media Coverage Suffered Under Tim Cook?
Ishmael's Corner
AUGUST 28, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr. Jobs would be tougher than the product roadmap. More than understanding the classic arc and how to tease out drama in the Apple story, The tougher it was to know what was going.more.
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