Thu.Feb 10, 2022

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Say hello to the first $1 billion PR agency

Steve Barrett on PR

A strong rebound after a tough pandemic year is propelling the world’s largest PR firm toward a totemic financial milestone – and this rising tide reflects a lift for all boats.

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3 insights on the changing face of beauty PR

Agility PR Solutions

The public relations and beauty industries are constantly changing. Many are noting the big transition in PR from brands sending out traditional press releases to outlets to brands sending out product samples to influencers or freelance editors who review those products for the public. Beauty brands that want to be successful in their beauty PR efforts have […].

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Metaverse for Marketing: Twice the Hype?

Shift Communications

Why brands should approach the impending rise of the Metaverse with caution. Not too long ago I wrote about Clubhouse , the now basically forgotten social media app that, for a fleeting moment (like a year), seemed to introduce a new medium to foster communication. That’s what the hype said, at least. Maybe it’s still quietly thriving, serving the needs of a niche audience.

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ICYMI: Bulldog’s Top 10 most popular posts in January

Agility PR Solutions

The first month of 2022 was another stellar one for Bulldog posts, ushering in another great year of Bulldog Reporter content. Leading the charge in January were (not surprisingly) many year-in-review and looking ahead to 2022 pieces, including posts about boosting your content marketing with visuals, developing successful PR campaigns, maximizing TikTok for PR in […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Chief Reputation Officer Casey Boggs to Speak in Iowa, Michigan and Utah in April

Reputation Us

The topics of “Reputation Management” and “Crisis Mitigation” continue to be one of the most intriguing areas of focus for businesses in 2022. Casey Boggs , president and chief reputation officer at ReputationUs , is scheduled to speak on a myriad of related reputation management topics throughout the country in April 2022. Here are the line-up of dates, topics and locations: April 21, 2022, “Resilience Amid Crises is Critical in Building a Positive Bank Reputation,

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Act Like a Leader: Growing Your Value as a PR Pro

Culpwrit

By Katie Brenneman Whether you’re still a student, you’re just starting your PR career, or you’ve been working in the field for a while, demonstrating strong leadership skills is instrumental to your success. Acting like a leader isn’t always easy, though, especially when you’re just starting out. The good news, however, is that leadership… Continue reading Act Like a Leader: Growing Your Value as a PR Pro.

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How Do I Host an Efficient Meeting?

HMA Public Relations

Looking to host an effective and engaging meeting with your clients? Learn how to get more out of your meetings with these tips from Alison Bailin.

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Rihanna steals the spotlight for Valentine’s Day brand launches

NewsWhip

This year Rihanna has seized Valentine’s Day, and she’s declared that men deserve love too. In 2018 the singer-turned-beauty-mogul expanded her business with the addition of the Savage X Fenty lingerie brand, which has since disrupted the lingerie industry thanks to its inclusive designs and affordable prices. Staying true to her mission, this Valentine’s Day Rihanna has launched a lingerie line that is specifically for men — and it’s turning heads.

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Measuring and optimizing your perfect pitch

Onclusive

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world. What happens next is the real fun part – at least in the eyes of our analytics-focused team here at Onclusive – you get to measure how your initiative is performing.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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National Apprenticeship Week – A day in the life of a PR Apprentice

Prohibition

To celebrate National Apprenticeship Week, here’s insight from PPR Apprentice Tyler Smith about what a typical day doing an apprenticeship at a PR agency looks like. Tyler said: I started my apprenticeship just over a year ago now and let me tell you, what a year it has been. Starting out, I had no real media experience and I had never worked in an office environment.

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