Fri.Feb 26, 2021

Back to the Future of PR and Marketing: Cision Acquires Brandwatch

Cision

In a big win for customers of both companies, Cision is acquiring Brandwatch, a global leader in social listening and digital consumer intelligence. US Blog

What an ‘interconnected’ approach to PR looks like in 2021

PR Daily

To ensure you are breaking down silos between teams, one PR pro says you must become the ‘question master.’. Many agencies claim to be integrated but continue to struggle at reaching consumers across media in a way that drives results. Today, integration is basic table stakes.

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Friday Roundup: Media Moves at The Atlantic & The Boston Globe, Promotions Announced Across Multiple Outlets

Cision

Tim Alberta joins The Atlantic, Monica Davey, Julie Bloom, others promoted at The Times, and more. Media Blog

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How to nourish, stretch and bolster your editing skills

PR Daily

Follow this insightful guidance to keep your mind sharp and your edits on point. Most editors know a little about a lot. We obtain most of this knowledge over years of relationships with authors as well as from work and nonwork-related reading.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

12 Most Common Media Database Buyer Questions (Video)

Agility PR Solutions

If you’ve looked at or used a media database in the past, you might think if I’ve seen one, I’ve seen them all. But when you dig deeper, you’ll come to know that not all media databases are created equal.

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Webinar recap: Celebrating Black History Month and the push for diversity and inclusion in PR

Muck Rack

Webinar recap: Celebrating Black History Month and the push for diversity and inclusion in PR

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Don’t miss next Friday’s CSR & Diversity Awards entry deadline

PR Daily

Showcase your influential CSR, DE&I and ESG communications campaigns, initiatives and projects. The entry deadline is Friday, March 5. The post Don’t miss next Friday’s CSR & Diversity Awards entry deadline appeared first on PR Daily. Ragan Awards

Advice for PR Students at Historically Black Colleges and Universities

PRSay

For students, attending a historically Black college or university “gives you an opportunity to embrace and enhance your Blackness, a place to celebrate who you are as an African American,” said Dr. Tia C.

Twitter to launch subscription service, Hasbro rebrands ‘Potato Head’ for gender inclusivity, and Andrew Cuomo seeks PR help

PR Daily

Also: An interactive map of ‘The Office’ to help ease WFH woes, Oreo racks up mentions after standing for transgender people, Best Buy lays off 5,000 employees, and more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Can You Communicate Sustainability?

HMA Public Relations

February 26th marks National Skip the Straw Day, a day where environmental advocates encourage Americans to consider their usage of single use plastic and ask themselves what they can do to keep these plastics out of world’s landfills and oceans.

Meet the Team: Victoria Carlin!

Prohibition

We’re back with another Meet the Team feature! This month, get to know our creative and talented Account Manager (and also our Employee of the Year 2020), Victoria! How long have you been at Prohibition? I’ve been with Prohibition for just over 2 years now – 2 years, 4 months to be precise!

Why you need a CTA for all of your communications

Axia PR

Interest, attract, and persuade your audience by using a call to action. If you’re on social media, you’ve probably encountered the words “buy now” or “click here” while scrolling through your feed. This is called a CTA, also known as a call-to-action.

How to write a PR pitch

Doctor Spin

Let me walk you through how to write a PR pitch. First, should you call or email the journalist? Well, this is a hot potato where most journalists and many public relations professionals will recommend — email. Still, this doesn’t mean that making a phone call won’t ever work.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook.

#13: When brands are more trusted than media

NewsWhip

FEBRUARY 26, 2021. When brands are more trusted than media and other Trust Barometer findings. Watch webinar. Read transcript. GUESTS. Tonia Ries, Executive Director of Intellectual Property, Edelman. Paul Quigley, CEO, NewsWhip. Topics.

CAUSE NOW WE’VE GOT ‘BRAND LOVE’: Lessons in Marketing from Taylor Swift

Konnect Agency

Whether you love her, hate her or lie somewhere in between, it’s impossible to deny that Taylor Swift is so much more than a musician – she is also a brand and a true force of nature.

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