Fri.Feb 26, 2021

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Back to the Future of PR and Marketing: Cision Acquires Brandwatch

Cision

In a big win for customers of both companies, Cision is acquiring Brandwatch, a global leader in social listening and digital consumer intelligence.

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NFTs could revolutionize marketing and communications

Steve Barrett on PR

Blockchain underscored virtual non-fungible tokens are currently dominated by digital art, but it won’t be long before brands get on board and explore the myriad possibilities of this new storytelling environment.

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Friday Roundup: Media Moves at The Atlantic & The Boston Globe, Promotions Announced Across Multiple Outlets

Cision

Tim Alberta joins The Atlantic, Monica Davey, Julie Bloom, others promoted at The Times, and more.

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12 Most Common Media Database Buyer Questions (Video)

Agility PR Solutions

If you’ve looked at or used a media database in the past, you might think if I’ve seen one, I’ve seen them all. But when you dig deeper, you’ll come to know that not all media databases are created equal. The database you choose will have functional nuances that might not be obvious until you’ve […]. The post 12 Most Common Media Database Buyer Questions (Video) appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Webinar recap: Celebrating Black History Month and the push for diversity and inclusion in PR

Muck Rack

Webinar recap: Celebrating Black History Month and the push for diversity and inclusion in PR

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Why you need a CTA for all of your communications

Axia PR

Interest, attract, and persuade your audience by using a call to action. If you’re on social media, you’ve probably encountered the words “buy now” or “click here” while scrolling through your feed. This is called a CTA, also known as a call-to-action. A CTA is a strategy that many companies use to entice and influence its audience into performing an act that will benefit their business.

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What Advertisers Need To Know About Apple’s iOS 14 Update

Konnect Agency

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected.

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Advice for PR Students at Historically Black Colleges and Universities

PRSay

For students, attending a historically Black college or university “gives you an opportunity to embrace and enhance your Blackness, a place to celebrate who you are as an African American,” said Dr. Tia C. M. Tyree, a professor and interim associate dean of the Cathy Hughes School of Communications at Howard University in Washington, D.C. Tyree was one of four panelists on PRSA’s Feb. 23 Diverse Dialogues webinar , “What You Need to Know About HBCUs: A Reservoir of Public Relations Talent and De

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CAUSE NOW WE’VE GOT ‘BRAND LOVE’: Lessons in Marketing from Taylor Swift

Konnect Agency

Whether you love her, hate her or lie somewhere in between, it’s impossible to deny that Taylor Swift is so much more than a musician – she is also a brand and a true force of nature. She’s reinvented herself with each new album, going from an innocent and sweet country performer to a pop culture icon. 2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Can You Communicate Sustainability?

HMA Public Relations

February 26th marks National Skip the Straw Day, a day where environmental advocates encourage Americans to consider their usage of single use plastic and ask themselves what they can do to keep these plastics out of world’s landfills and oceans. Today is the perfect time to discuss sustainability and the best ways to communicate it […].

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#13: When brands are more trusted than media

NewsWhip

FEBRUARY 26, 2021. When brands are more trusted than media and other Trust Barometer findings. Watch webinar. Read transcript. GUESTS. Tonia Ries, Executive Director of Intellectual Property, Edelman. Paul Quigley, CEO, NewsWhip. Topics. Earlier in the pandemic there was an initial rise in public trust but the bubble has burst. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined.

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