Fri.Aug 16, 2019

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How Today's Leading Biotech PR Teams are Turning Innovation into Headlines

Business Wire

Today’s biotech firms are creating some of the most complex and interesting news in the market. Promoting that news, however, comes with a series of unique challenges very few other industries face.

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Story Sharing in 2019

Ronn Torossian

It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram. Cast your mind further afield, however, and you’ll note that WhatsApp, Medium, Skype, Youtube, Facebook, Facebook messenger and an ever-growing host of platforms have come to offer storytelling capability.

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6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World

Garrett Public Relations

Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. 3-6. A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is so strong, in fact, you […]. The post 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington

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Have we been overestimating Ogilvy's PR numbers?

Steve Barrett on PR

As Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than previously thought.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Understanding, and Cracking, the YouTube Algorithm and Leveraging all Social Media Platforms

5W PR

Many video creators regard the YouTube algorithm as a complete mystery, like some kind of higher power that governs their view counts and sits outside of their own control. This simply isn’t the case: the YouTube algorithm can be understood, and used to benefit your marketing goals. In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience.

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How do you use public relations in your daily life?

HMA Public Relations

Many people use public relations principles in their daily life but probably aren’t even aware of it. For instance, when posting a photo to Instagram or […] The post How do you use public relations in your daily life? appeared first on HMA Public Relations.

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Resilient Power in Home Healthcare

Scott Public Relations

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. A recent report from Scott PR’s client Clean Energy Group and Meridian Institute shines a spotlight on the importance of energy for this emerging demographic, and how a transition to resil

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The Benefits of Consumer-Facing Events

Konnect Agency

The Konnect team, along with some of the family brands we represent, attended the Biggest Family Shower Ever in Los Angeles this past weekend. The shower was organized by Big City Moms , a platform which serves as a resource for new and expectant moms. A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products.

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Resilient Power in Home Healthcare

Scott Public Relations

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. A recent report from Scott PR’s client Clean Energy Group and Meridian Institute shines a spotlight on the importance of energy for this emerging demographic, and how a transition to resil

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Get Famous Friday: Products

PR for Anyone

Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week, I want to talk to the productpreneurs out there. Because we’re always looking to get exposure for our products. But sometimes it’s hard when you’re just pitching a single product.

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