Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If you’re in an agency, leads are just new business and customer service is your account team.). I want to talk to you today about a topic that may turn you off of this post; customer service. Before you go (I’ll be watching our bounce rate) let me say I was in the same place as you.

Customer Service 280

Customer Service Social Media Marketing Media 280

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. We have culled a top ten list of do’s and don’ts to help foster successful idea generation from some of the best brains in the business.

Airlines 152

Airlines Exercises Fashion Print 152

Cision

MARCH 31, 2017

This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

Television 179

Television Social Media Sports Travel 179

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press.

Local 150

Local Media Pitching Report 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

MARCH 31, 2017

Trust is the most important component of modern communication, and how we communicate matters as much as what we’re communicating, writes Nicole Gagnon. She lists 10 word and syntax options. The post Your word choices can help establish trust (SmartBrief) appeared first on Stern Strategy Group.

Groups 48

Groups Writing Strategy Communications 48

Mark My Words

MARCH 31, 2017

Each day Whatsapp and Messenger process around 60 billion messages. We’ve never been more communicative- and the burden for instant response has never been greater. It’s quaint then that the main news story of the week has been the delivery of a single letter. Since the declaration of Article 50 was signed by the PM at the start of the week we have had a series of breaking news updates, culminating in the handover to the EU council president Donald Tusk on Wednesday.

Exercises 60

Exercises Analysis Resources Technology 60