ImPRessions - Crenshaw Communications

OCTOBER 31, 2018

As we’ve pointed out, PR pros use many tech tools to do their jobs on a daily basis. Most are used for internal and external communications, and they work well. Yet an accidental keystroke or a slip of the mouse can produce mortifying results. If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous.

Technology 149

Technology Travel Interviews Meeting 149

Ronn Torossian

OCTOBER 31, 2018

Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was sexist. “Kleenex Mansize tissues have been on shelves for the past 60 years. Over that time, the brand has always been characterised by a much larger tissue size, which is both […]. The post What can we learn from Kleenex UK’s rebranding of its ‘Mansize’ tissue appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Consumer 150

Consumer Brand Branding Blogging 150

Agility PR Solutions

OCTOBER 31, 2018

So much talk in marketing circles right now is focused on the importance of brand purpose—the ability of a brand to articulate how it intends to change the world for the better. Done right, a well-defined brand purpose should unite customers and culture alike in the pursuit of that intention. It’s a statement of belief, […]. The post For brands, purpose is what you do, not what you say appeared first on Agility PR Solutions.

Brand 97

Brand Branding Marketing Publicity 97

Stephen Waddington

OCTOBER 31, 2018

Sarah Stimson is a longtime friend of this blog. At Taylor Bennett she’s been a champion of diversity in PR. Today she’s launched a new venture called Ladder Talent and unveiled a handful of passion projects. By Sarah Stimson The time has come for me to leave the Taylor Bennett Foundation after 11 years. I’m enormously proud of all we have achieved and the young people we have supported into the industry.

Training 95

Training Creativity Employee Data 95

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Brand24

OCTOBER 31, 2018

Learn how to use social media monitoring to search hashtags by date and back it up with analytics that will tell you much more than just browsing mentions of given hashtags via native social media apps and their websites.

How To 78

How To Analytics Social Media Media 78

Brand24

OCTOBER 31, 2018

This is the question you ask when your website is brand new, when you post the first article on your blog, or your Google Analytics results are illustrated by the ECG death line. Been there. Today I want to focus.

Blogging 70

Blogging How To Analytics Google 70

Agility PR Solutions

OCTOBER 31, 2018

We know that data analysis drives customer knowledge, targeted sales and business strategy, and new research from analytics firm SAS reveals that data also drives corporate innovation. Nearly three-quarters of organizations (72 percent) claim that analytics helps them generate valuable insight, and 60 percent say their analytics resources have made them more innovative.

Data 66

Data Company Analytics Analysis 66

Reputation Us

OCTOBER 31, 2018

We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation?

Reputation 60

Reputation Nonprofit Employee Analysis 60

Prohibition

OCTOBER 31, 2018

Interflora , together with Prohibition PR, are delivering a major new integrated social media and PR campaign to celebrate ‘everyday love’ – moments of affection and appreciation that fall outside of traditional ‘gifting’ occasions. The “ Send more Love ” campaign, launching this month, will see Interflora urging Brits to become better at expressing their feelings to the people closest to them, and calling for them to ditch the preconception that you need a reason to show appreciation and love

Web 59

Web Survey Trends Social Media 59

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Communications

Scott Public Relations

OCTOBER 31, 2018

The 2018 midterm elections are now right around the corner—only five days remain before the polls open on November 6. And no matter your age, race, gender, or political affiliation, everyone is encouraged to go and vote and fulfill your civic obligation as a citizen. But if you want to vote for the representatives and propositions that really support your interests, it’s important to be properly informed about what they believe and what they will do.

Tools 45

Tools Insurance Insurance Local 45

HMA Public Relations

OCTOBER 31, 2018

Happy Halloween from all of us here at HMA Public Relations. In honor of the holiday, here are a few pictures from the team throughout the […]. The post Happy Halloween From HMA! appeared first on HMA Public Relations.

Publicity 45

Publicity 45

Agility PR Solutions

OCTOBER 31, 2018

Public relations is critical, but cannot be successfully implemented without the right backbone. You need to have a strong online presence that will showcase your company, product and vision all at once. There is a lot that can be conveyed in a single image, after all, and having that solid, appealing digital presence will go […]. The post Good PR starts with a great site—what does yours need to succeed?

Company 81

Company Publicity Brand Branding 81

Agility PR Solutions

OCTOBER 31, 2018

A new survey of U.S. and Canadian business journalists shows that while President Trump hasn’t changed the way media reports news, his tweets still cause angst for some business owners and bring mixed feelings about the use of unnamed sources. The survey was conducted by integrated communications agency rbb Communications, in partnership with the Society for Advancing […].

Survey 60

Survey Agency Report Communications 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer