Wed.Oct 31, 2018

Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

As we’ve pointed out, PR pros use many tech tools to do their jobs on a daily basis. Most are used for internal and external communications, and they work well. Yet an accidental keystroke or a slip of the mouse can produce mortifying results.

Why communicators shouldn’t abandon long-form content

PR Daily

In the last decade, we’ve seen a surge in tweets, sound bites, video clips and other “snackable” content meant to satiate our ever-shrinking attention spans. For many companies, the communication credo has been, essentially, “Shorter is better.”

What can we learn from Kleenex UK’s rebranding of its ‘Mansize’ tissue

Ronn Torossian

Kleenex recently announced it is changing the name of its “Mansize” tissues to “Extra Large” following complaints from consumers that the brand name was sexist. “Kleenex Mansize tissues have been on shelves for the past 60 years.

Candy and food embrace Halloween marketing

PR Daily

This Halloween, many food retailers and chains are hoping their marketing tricks can persuade consumers to buy their treats. Spending surrounding the holiday is increasing, giving more incentive for brand managers to craft Halloween campaigns that stand out and capture consumers’ attention.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Vertical Video is a Social PR Secret

Social PR Chat

Hold it. Your social public relations strategy is taking a turn, it’s called vertical video. Here’s why: vertical videos have 90% higher completion rate than horizontal. The advancements of technology enable smartphones and tablets to replace computers, as they cover similar functions.

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More Trending

Leaving Taylor Bennett. What Sarah did next

Stephen Waddington

Sarah Stimson is a longtime friend of this blog. At Taylor Bennett she’s been a champion of diversity in PR. Today she’s launched a new venture called Ladder Talent and unveiled a handful of passion projects. By Sarah Stimson The time has come for me to leave the Taylor Bennett Foundation after 11 years. I’m enormously proud of all we have achieved and the young people we have supported into the industry.

30 jobs in the PR and marketing world

PR Daily

Where would you go if you were hoping to encounter the supernatural? Our country’s rich—albeit bloody and sometimes morally unsavory—history provides those not-so-faint-of-heart travelers many locations that offer fright-filled folklore to slake their thirst for being spooked. Although there is no shortage of U.S. cities that many deem haunted, here are three that appear in multiple online lists: Savannah, Georgia.

For brands, purpose is what you do, not what you say

Agility PR Solutions

So much talk in marketing circles right now is focused on the importance of brand purpose—the ability of a brand to articulate how it intends to change the world for the better. Done right, a well-defined brand purpose should unite customers and culture alike in the pursuit of that intention.

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Google CEO promises stronger response to sexual misconduct

PR Daily

In the #MeToo era, it has become a question for businesses of all sizes: What should be done with wrongdoers?

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Good PR starts with a great site—what does yours need to succeed?

Agility PR Solutions

Public relations is critical, but cannot be successfully implemented without the right backbone. You need to have a strong online presence that will showcase your company, product and vision all at once.

6 PR takeaways from a Dutch Olympian’s marathon swim

PR Daily

In August 2018 Maarten van der Weijden, former Olympic gold medalist for the Netherlands, undertook an epic 55-hour swim to raise money for cancer research. This wasn’t just any course.

How to get traffic to your website and blog?

Brand24

This is the question you ask when your website is brand new, when you post the first article on your blog, or your Google Analytics results are illustrated by the ECG death line. Been there. Today I want to focus. how to Social Media Marketing

Companies say data makes them more innovative—when used right

Agility PR Solutions

We know that data analysis drives customer knowledge, targeted sales and business strategy, and new research from analytics firm SAS reveals that data also drives corporate innovation.

How to search hashtags by date

Brand24

Learn how to use social media monitoring to search hashtags by date and back it up with analytics that will tell you much more than just browsing mentions of given hashtags via native social media apps and their websites. Hashtags Social Listening Social Media Marketing how to search hashtags by date how to track hashtags how to track hashtags across social media instagram search by date twitter search by date

How are businesses and journalists impacted by President Trump’s tweetstorms?

Agility PR Solutions

A new survey of U.S. and Canadian business journalists shows that while President Trump hasn’t changed the way media reports news, his tweets still cause angst for some business owners and bring mixed feelings about the use of unnamed sources.

How to Be Ready When a Crisis Hits

TrendKite

Your 2019 crisis strategy: How to be ready when a crisis hits, from Caitlin Copple of Oliver Russell

Reputation Has A New Home – ReputationUs

Reputation Us

We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation? ReputationUs endeavors to tackle these questions and more.

7 takeaways from Scott Belksy’s MIMA Summit keynote

Communications Conversations

I’m a sucker for a good keynote presentation. Lucky for me, the MIMA Summit seems to hit home run after home run when it comes to keynotes. This year was no different. Unfortunately, I missed the morning keynote, otherwise I’m sure I’d be blogging about Cindy Gallop this morning.

Happy Halloween From HMA!

HMA Public Relations

Happy Halloween from all of us here at HMA Public Relations. In honor of the holiday, here are a few pictures from the team throughout the […]. The post Happy Halloween From HMA! appeared first on HMA Public Relations. PR and HMA PR Shameless Self Promotion dress up Halloween HMA Public Relations

Interflora celebrate ‘everyday love’ in major new integrated campaign

Prohibition

Interflora , together with Prohibition PR, are delivering a major new integrated social media and PR campaign to celebrate ‘everyday love’ – moments of affection and appreciation that fall outside of traditional ‘gifting’ occasions.

Ten Tools to Help You Become an Informed Voter

Scott Public Relations

The 2018 midterm elections are now right around the corner—only five days remain before the polls open on November 6. And no matter your age, race, gender, or political affiliation, everyone is encouraged to go and vote and fulfill your civic obligation as a citizen.

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