Ronn Torossian

JANUARY 22, 2018

They say you can’t go home again, but they also say you can never get too much of a good thing. Find the middle ground between those two maxims, and you may get a hint of what Katie Couric is feeling this week. It was just announced that she will be hosting the opening ceremony of the Olympic Winter Games after all. Couric has hosted three previous Games for NBC: in Sydney, Salt Lake City, and Athens, so she might have known she … READ MORE ».

Blogging 150

Blogging 150

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. But what do we respond to? To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

HMA Public Relations

JANUARY 22, 2018

Today’s #MediaMonday comes to us from Ozzy Mora, a digital multimedia journalist and social media producer for 12 News. Find out what kind of stories she's interested in! [Click below for more]. The post #MediaMonday – Ozzy Mora appeared first on HMA Public Relations.

Social Media 81

Social Media Publicity Media 81

5W PR

JANUARY 22, 2018

By: Lauren F, Social Media Specialist. How Instagram is shaping 2018 social media trends for brands. Just 17 months was all it took for Instagram’s popular stories feature to rise to the top, attracting over 500 million users daily. It’s no surprise that with record growth, everyone from AdWeek to Forbes is calling the Facebook-owned feature a top digital trend for 2018.

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Instagram Social Media Media Retail 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

JANUARY 22, 2018

As numerous public relations firms have predicted since the beginning of the year, a key facet to every successful campaign in 2018 will be the story. From cave drawings and legendary tales to biblical passages and novels, the art of storytelling captivates us. And the foundation of all good stories, of course, is the unexpected adventure contained within.

Pitching 54

Pitching Media Storytelling Creativity 54