Don’t panic over ‘peaking’ social media—just prepare
JANUARY 5, 2019
As users flee powerhouse platforms for nimbler niche communities, communicators can get in on an assortment of ground floors. Which ones, though? . We’ve had a nice run, social media. What began as a whirlwind mid-aughts romance of lighthearted “ facemashing ,” AIM chatting and making pals on Myspace has snowballed into a colossal global industry.