Mon.Jul 31, 2017

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How to Create a Coordinated Email and Social Strategy

Cision

Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General Mills — are seeing sales continue to decline. With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers.

Strategy 215
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Best PR Tips For Media Interviews

ImPRessions - Crenshaw Communications

Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary.

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#MediaMonday – Denby Fawcett

HMA Public Relations

Today’s #MediaMonday is a bit of a history lesson about Denby Fawcett's time as a war correspondent during the Vietnam War. [Click below for more]. The post #MediaMonday – Denby Fawcett appeared first on HMA Public Relations.

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5 tips to make your company stand out on social media

Axia PR

Don’t bore your followers on social media; use an engaging strategy to propel your brand. After auditing your company’s social media activity and comparing it to some of your competitors, you may find that your social media engagement isn’t effectively telling your brand’s story. Your posts are coming out more blah than brilliant. More sigh than sassy.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3D Digital Marketing Class To Transform B2B and B2C Strategies

wiredPRworks

It’s time for a transformation – are you ready? Ever wished you could get more likes, clicks and customers from your digital marketing, but didn’t think you had the time or talent to come up with a success plan? . Did you know only 25% of marketers believe they receive sufficient training on marketing in a digital age? Our new 3D Digital Marketing Transformations class teaches you how to clear up confusion and map out a customized success track.

B2C 40

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I Feel Sorry For Anthony Scaramucci

The Stalwart Blog

Seriously I do. Think about what happened over the last two weeks. Scaramucci lost his job AND his wife all because he miscalculated the skills required to be an effective White House Communications Director. It's a shame, but not surprising. Many share the same misguided belief that anyone can talk to reporters. You just need to say something with authority, and they’ll write it.

Report 113
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Love Island and the Overexposed Millennial

Mark My Words

It’s a curious thing, modern Britain. For almost a week, we’ve been openly discussing that great taboo, pay. for even longer though, we’ve been talking about sex. Not even the clammy, soul-cleaving let-down kind most Brits endure, but high-octane, tanned, effervescent and salubrious copulating. Mail mouthpiece Peter Hitchens referred to it in his column as ‘Olympian’, with the caveat that it was also positively ‘Neanderthal’.