Fri.Jul 22, 2022

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S&T Live Recap: Self-Care ‘Makes You a Better Person’

PRSay

When Dr. Alisha Reed graduated from pharmacy school and was hired at a retail pharmacy, she soon found herself working long hours, including on weekends and holidays. She realized she could not sustain the grueling demands of the job, so she started looking for other opportunities. Although the job paid well, “My quality of life is worth more to me than the money,” she said.

Retail 88
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Is Social Media the New Search Engine?

HMA Public Relations

A Google official recently revealed that 40 percent of Gen Z consumers prefer social media platforms like TikTok and Instagram over Google when searching online. Find out more in today's post from Justin Liggin.

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Crossovers: From Sports to Tech

The Hoffman Agency

By Violet Nowak, Intern. My journey to public relations started in a very minor way: joining a fantasy hockey league. The game was intense as only teenagers with too much time on their hands can make it. We simulated games on NHL15, created logos and started Twitter accounts to emulate our favorite NHL teams’ live Tweets. Without truly realizing it, I created key performance indicators (at least one follower in our fake team’s real city and 50 total followers) and a brand voice (unhinged).

Sports 36
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Is Smaller Better? Five Benefits of Working with Micro Influencers

Prohibition

Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way. Influencers can impact the purchasing decisions and opinions of their audience, as they have the ability to connect with their followers with an authenticity that brands can’t duplicate. People look to influencers as they value their opinion and trust their knowledge – meaning they are a great tool for brands to communicate key messages, showcase products or s

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.