Fri.Nov 18, 2016

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Five Key Skills For Modern PR Professionals

ImPRessions - Crenshaw Communications

In order to succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. Technology – from marketing automation to Virtual Reality – has done much to change the paradigm. It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential.

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Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity. Each social platform has its own “language” if you will and you content will get the best results when you create it in that native language, so that it shines on each platform or network. Here’s a quick Cheat Sheet on what to post and image dimensions.

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Time to end navel-gazing and for business to lead

Steve Barrett on PR

The post-election landscape is going to be very different and challenging - but the Earth didn't stop spinning. Business must grasp the opportunity to lead and be genuinely authentic.

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The Well Written Press Release Series #11: Socialize It

ISEBOX

Read Time: 2 minutes. Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open

Waxing UnLyrical

Thanksgiving is around the corner, and you’re probably already up to your elbows in stuffing. But how are you preparing for your career past Turkey Day? Do you know where you’re going to be in 3 months? 6 months? 3 years? Now, none of us can know exactly where we’ll be in three months, let alone tomorrow. Because “life” happens.

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A Bright Future for Earned Media

PRSay

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™. Throughout those few days at PRSA, I had the chance to speak with many industry professionals including Chief Communications Officers at some of the world’s largest and most innovative brands, and could go on and on about th

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