Five Key Skills For Modern PR Professionals
ImPRessions - Crenshaw Communications
NOVEMBER 18, 2016
In order to succeed in public relations today, professionals need the skills to fit in with this ever-changing industry. Technology – from marketing automation to Virtual Reality – has done much to change the paradigm. It’s still essential to have strong writing skills and think like a reporter, but there’s a full complement of skills that help PR whizzes succeed to their fullest potential.
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