PR Daily

JANUARY 18, 2023

The comms tactics you’ll see during this year’s commercials. With the Super Bowl less than a month away, buzz has already started to build around not just the product on the field for the big game, but the commercials that will air in millions of households across the country as well.

Television 130

Television Advertising Advertising Sports 130

Awario

JANUARY 18, 2023

Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process

Analysis 92

Analysis 92

PR Daily

JANUARY 18, 2023

They moved fast and took advantage of a TikTok trend. But will it pay off? Chipotle wound up with a viral opportunity on their hands — and didn’t quite know what to do about it.

Viral 137

Viral Interviews Trends Video 137

Agility PR Solutions

JANUARY 18, 2023

As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty. From CX to CSR, consumer expectations continue to rise.

Trends 85

Trends Consumer Brand Branding 85

Advertisement

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

Media

PR Daily

JANUARY 18, 2023

Congratulations to these winners! Read about their winning work. The post Announcing PR Daily’s 2022 Content Marketing Awards winners appeared first on PR Daily. PR Daily Awards

Content Marketing 115

Content Marketing Marketing 115

Stephen Waddington

JANUARY 18, 2023

The public relations industry has an uneasy relationship with the Edelman Trust Barometer. A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised.

Ethics 115

Ethics Exercises Travel Leadership 115

Agility PR Solutions

JANUARY 18, 2023

We all know that many hiring managers check the social media habits of job candidates, and personal social media posts are not off limits to employers when considering whether to fire established workers—new research from Express Employment Professionals finds that nearly 9 in 10 (88 percent) U.S.

Social Media 78

Social Media Employee Brand Branding 78

The TypeBar

JANUARY 18, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for an impressive seed funding round. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: Exclusive: __ Raises Funds for More Sustainable Packaging.

Pitching 70

Pitching System Education How To 70

Agility PR Solutions

JANUARY 18, 2023

Meeting 78

Meeting Company Brand Branding 78

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

Company

Communications Conversations

JANUARY 18, 2023

Earlier this week, Hootsuite came out with its 2023 Social Media Trends report. As part of that report, their very first trend: “TikTok will take over the world.” ” And while that may be true from a user perspective (user numbers and time spent on TikTok continue to climb), from a brand perspective, the picture is more murky in my view.

Communications 69

Communications Privacy Company Trends 69

HMA Public Relations

JANUARY 18, 2023

Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns. Public Relations Bachelor social media social tv TV Twitter

Twitter 68

Twitter Social Media Media Publicity 68

Axia PR

JANUARY 18, 2023

Creating a business blog for your company can help generate leads and improve your SEO Does your company have a business blog? If not, you can easily create one to help increase your company’s SEO presence and generate more leads.

SEO 62

SEO Blogging Company Engineering 62

Landis PR

JANUARY 18, 2023

Last week, we started experimenting a bit with OpenAI’s ChatGPT, which ignited a LOT of discussion amongst our team about its potential pros and cons for our industry and others, as well as how it can be used for good (and evil). Read on for our initial thoughts!

Wireless 52

Wireless Education Training Journalism 52

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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Trends

Maxim Behar

JANUARY 18, 2023

Host: As I was preparing for today's edition, I came across a confession of yours that one of your favorite life rules is "If your dreams don't scare you, then they're not big enough." What was your big dream this year and did it come true?

Government 64

Government Transportation Ethics Hotels 64

PR Daily

JANUARY 18, 2023

Plus: Jan. 6 report underplayed social media’s role. The latest in a grim list of tech layoffs is Microsoft, which announced Wednesday it would part ways with 10,000 employees, the New York Times reported. Those cuts amount to less than 5% of the company’s global workforce.

Film 142

Film Radio Exercises Video 142