Wed.Jan 18, 2023

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The ultimate guide to competitor analysis (with template)

Awario

Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process.

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Edelman and the business of trust

Wadds Inc.

The public relations industry has an uneasy relationship with the Edelman Trust Barometer. A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. This is the headline from the 2023 Edelman Trust Barometer.

Ethics 98
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5 customer loyalty and engagement trends to watch in 2023

Agility PR Solutions

As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty. From CX to CSR, consumer expectations continue to rise. Add inflation and recession worries to the mix, and it’s safe to say that 2022 kept marketers scrambling to keep up with the fickle habits of consumers. So what’s in […] The post 5 customer loyalty and engagement trends to watch in 2023 appeared first on Agility PR Solutions.

Trends 85
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How many companies are really on TikTok–and do you need to be, too?

Communications Conversations

Earlier this week, Hootsuite came out with its 2023 Social Media Trends report. As part of that report, their very first trend: “TikTok will take over the world.” And while that may be true from a user perspective (user numbers and time spent on TikTok continue to climb), from a brand perspective, the picture is more murky in my view. Many midsized and large companies I’ve worked with over the years have big-time legal and privacy concerns about the app–to the point where

Company 74
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Digital empathy: 7 ways for PR pros to foster meaningful connections virtually

Agility PR Solutions

In today’s virtual world, it is more important than ever to practice digital empathy in order to foster meaningful connections with clients, colleagues, and the public. The rise of virtual communication has significantly impacted human connection, and PR professionals need to be aware of the potential challenges and opportunities that come with building relationships online. […] The post Digital empathy: 7 ways for PR pros to foster meaningful connections virtually appeared first on

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Protecting your personal brand: 9 in 10 hiring managers would fire workers for content in personal social posts

Agility PR Solutions

We all know that many hiring managers check the social media habits of job candidates, and personal social media posts are not off limits to employers when considering whether to fire established workers—new research from Express Employment Professionals finds that nearly 9 in 10 (88 percent) U.S. hiring managers say they would consider firing employees […] The post Protecting your personal brand: 9 in 10 hiring managers would fire workers for content in personal social posts appeared firs

Brand 78
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Maxim Behar in the business podcast "What Money Can Do"

Maxim Behar

Host: As I was preparing for today's edition, I came across a confession of yours that one of your favorite life rules is "If your dreams don't scare you, then they're not big enough." What was your big dream this year and did it come true? Maxim: My dream this year was to do my job well, to have a good team, to get along with my colleagues, to keep my clients happy and my kids to love me.

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Tackling the sustainability skills gap: Why it’s critical to success, and how companies can do it

Agility PR Solutions

Brands and businesses worldwide are aware of the importance of addressing sustainability issues—the number of companies setting science-based ESG targets has grown by a factor of 36, to more than 4,200, over the last 15 years—but fewer that 1 in 5 (17 percent) of those that have set targets are actually on track to meet […] The post Tackling the sustainability skills gap: Why it’s critical to success, and how companies can do it appeared first on Agility PR Solutions.

Company 78
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The Social TV Experience

HMA Public Relations

Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why your company needs a business blog

Axia PR

Creating a business blog for your company can help generate leads and improve your SEO Does your company have a business blog? If not, you can easily create one to help increase your company’s SEO presence and generate more leads. For your company’s consumers and target audience to find you on the web, you need to be highly search-engine-optimized for keywords that are specific to your company and its services and products.

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Landis Team’s Thoughts on ChatGPT

Landis PR

Last week, we started experimenting a bit with OpenAI’s ChatGPT, which ignited a LOT of discussion amongst our team about its potential pros and cons for our industry and others, as well as how it can be used for good (and evil). Read on for our initial thoughts! Landis: What are your impressions of ChatGPT’s responses to our prompts about AI and PR last week?

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Journalist Spotlight | Interview with Head of Video at Pedestrian Group, Anna Lawrence

Medianet Australia

Anna Lawrence is currently working as the Head of Video and Senior Creative Producer at Pedestrian Group , a role she has held since October 2018.

Groups 52