Wed.Jan 18, 2023

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The PR archetypes of Super Bowl ads

PR Daily

The comms tactics you’ll see during this year’s commercials. With the Super Bowl less than a month away, buzz has already started to build around not just the product on the field for the big game, but the commercials that will air in millions of households across the country as well.

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The ultimate guide to competitor analysis (with template)

Awario

Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process

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How Qdoba stole Chipotle’s viral moment

PR Daily

They moved fast and took advantage of a TikTok trend. But will it pay off? Chipotle wound up with a viral opportunity on their hands — and didn’t quite know what to do about it.

Viral 137
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5 customer loyalty and engagement trends to watch in 2023

Agility PR Solutions

As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty. From CX to CSR, consumer expectations continue to rise.

Trends 85
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Announcing PR Daily’s 2022 Content Marketing Awards winners

PR Daily

Congratulations to these winners! Read about their winning work. The post Announcing PR Daily’s 2022 Content Marketing Awards winners appeared first on PR Daily. PR Daily Awards

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Edelman and the business of trust

Stephen Waddington

The public relations industry has an uneasy relationship with the Edelman Trust Barometer. A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised.

Ethics 115
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Protecting your personal brand: 9 in 10 hiring managers would fire workers for content in personal social posts

Agility PR Solutions

We all know that many hiring managers check the social media habits of job candidates, and personal social media posts are not off limits to employers when considering whether to fire established workers—new research from Express Employment Professionals finds that nearly 9 in 10 (88 percent) U.S.

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Pitches That Placed: How to Pitch Funding Announcements to TechCrunch

The TypeBar

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for an impressive seed funding round. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: Exclusive: __ Raises Funds for More Sustainable Packaging.

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Tackling the sustainability skills gap: Why it’s critical to success, and how companies can do it

Agility PR Solutions

Meeting 78
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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How many companies are really on TikTok–and do you need to be, too?

Communications Conversations

Earlier this week, Hootsuite came out with its 2023 Social Media Trends report. As part of that report, their very first trend: “TikTok will take over the world.” ” And while that may be true from a user perspective (user numbers and time spent on TikTok continue to climb), from a brand perspective, the picture is more murky in my view.

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The Social TV Experience

HMA Public Relations

Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns. Public Relations Bachelor social media social tv TV Twitter

Twitter 68
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Why your company needs a business blog

Axia PR

Creating a business blog for your company can help generate leads and improve your SEO Does your company have a business blog? If not, you can easily create one to help increase your company’s SEO presence and generate more leads.

SEO 62
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Landis Team’s Thoughts on ChatGPT

Landis PR

Last week, we started experimenting a bit with OpenAI’s ChatGPT, which ignited a LOT of discussion amongst our team about its potential pros and cons for our industry and others, as well as how it can be used for good (and evil). Read on for our initial thoughts!

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Maxim Behar in the business podcast "What Money Can Do"

Maxim Behar

Host: As I was preparing for today's edition, I came across a confession of yours that one of your favorite life rules is "If your dreams don't scare you, then they're not big enough." What was your big dream this year and did it come true?

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Microsoft lays off 10K, CNET’s error-ridden AI articles and more

PR Daily

Plus: Jan. 6 report underplayed social media’s role. The latest in a grim list of tech layoffs is Microsoft, which announced Wednesday it would part ways with 10,000 employees, the New York Times reported. Those cuts amount to less than 5% of the company’s global workforce.

Film 142