How many companies are really on TikTok–and do you need to be, too?
Communications Conversations
JANUARY 18, 2023
Earlier this week, Hootsuite came out with its 2023 Social Media Trends report. As part of that report, their very first trend: “TikTok will take over the world.” And while that may be true from a user perspective (user numbers and time spent on TikTok continue to climb), from a brand perspective, the picture is more murky in my view. Many midsized and large companies I’ve worked with over the years have big-time legal and privacy concerns about the app–to the point where
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