Behind the Headlines With Ray Hennessey
Cision
APRIL 28, 2016
Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. Then, figure out how your brand can solve those problems.
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