Thu.Apr 28, 2016

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Behind the Headlines With Ray Hennessey

Cision

Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. Then, figure out how your brand can solve those problems.

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5 Tips For PR Pros Too Busy To Write

ImPRessions - Crenshaw Communications

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. And that’s just the morning!

Writing 139
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Are You Making PR Measurement Mistakes?

Cision

The C-Suite expects every department to report its ROI, including public relations. Can you provide what your executives are looking for? One-third of public relations professionals still aren’t measuring the value of their work. With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes.

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Blaming Social Media is Always Bad PR

Marketwired

[By Jason Mollica]. Do a Google search on blaming social media and you’ll find nearly one million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets. Social media is an easy punching bag because many still view it as the new kid on the block. Social networks have taken the world by storm.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

Virtual reality (VR) is the next frontier for marketing and public relations. From VR games and entertainment to the latest VR capabilities for the enterprise, there is no question that virtual reality will become more embedded in our daily lives. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. […].

More Trending

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Attention PR Folks! A new Buzz in town – with Hives on the side…

PR in High Definition

Yes we know, someone else is trying to get in on the social media scene with ‘something unique’ to offer. Resist the urge to stop reading and turn your attention back to the overflowing portfolio of social sites you might be struggling to keep on top of – new affinity networking tool beBee actually SOLVES […]. The post Attention PR Folks! A new Buzz in town – with Hives on the side… appeared first on Firefly Communications.

Tools 55
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3 Secrets to Hack Your Way to Technical Content Marketing Success

PR 20/20

Snackable content like listicles, quizzes and clickbait are popular in many industries. But some businesses demand a more substantial meal. Complex B2C and B2B sales require content that educates and informs buyers on intricate software, technology, engineering or financial products, processes and concepts. For this very reason, we’ve discussed how curiosity about different subjects is one major competitive advantage marketers must cultivate.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

Virtual reality (VR) is the next frontier for marketing and public relations. From VR games and entertainment to the latest VR capabilities for the enterprise , there is no question that virtual reality will become more embedded in our daily lives. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media.

Tools 54
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Chat Recap: Gender Pay Gap, and More

Solo PR Pro

On the fourth Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On April 27 2016, we weighed in with opinions and insight on the following topics of interest: What guidelines do you use in accepting or declining pro bono work?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Blandly going where every agency has been before…

PR in High Definition

“We specialize in bland identity, bland development, bland strategy, bland building, bland positioning, digital blanding, fully integrated blanding campaigns, bland UI/UX design, and bland environments.”. Hats off to a Baltimore team who designed a hilarious parody agency website called Bland.ly. It had us in stitches (and is surprisingly convincing).

Agency 48
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6 habits of highly successful PRs

Sarah Stimson

I’m currently mid-way through delivering the current Taylor Bennett Foundation programme. We’re also about to publish our impact report, which spells out in stark figures the outcomes we’ve achieved over the past nine years including this astonishing statistic: 93% of … Continue reading → The post 6 habits of highly successful PRs appeared first on SARAH STIMSON.

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Attention PR Folks! A new Buzz in town – with Hives on the side…

PR in High Definition

Yes we know, someone else is trying to get in on the social media scene with ‘something unique’ to offer. Resist the urge to stop reading and turn your attention back to the overflowing portfolio of social sites you might be struggling to keep on top of – new affinity networking tool beBee actually SOLVES the eternal struggle of social media. Faced with a dilemma of choosing between having a social or professional profile?

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Your Awesome Content Is Useless, Until…

Rock the Status Quo

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. If customers require multiple touch-points with a brand to become aware of it, and they do their online sleuthing long before they make a purchase… then it makes sense to take control of those touch-points.

SEO 159
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Blandly going where every agency has been before…

PR in High Definition

“We specialize in bland identity, bland development, bland strategy, bland building, bland positioning, digital blanding, fully integrated blanding campaigns, bland UI/UX design, and bland environments.” Hats off to a Baltimore team who designed a hilarious parody agency website called Bland.ly. It had us in stitches (and is surprisingly convincing).

Agency 48
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Your Awesome Content Is Useless, Until…

Rock the Status Quo

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how they work in concert together. If customers require multiple touch-points with a brand to become aware of it, and they do their online sleuthing long before they make a purchase… then it makes sense to take control of those touch-points.

SEO 100
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Top tips to become a great media spokesperson

PR in High Definition

“It’s a private matter.” From the second Downing Street uttered those words, they almost immediately lost control of the situation with David Cameron’s tax affairs. It took four days and four separate statements before the truth came out. Because Downing Street failed to take hold of the situation early on, Cameron’s crusade against tax avoidance […].

Media 48
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The (almost) all-video newsfeed: How 5 brands are using video (almost) exclusively on Facebook

Communications Conversations

It’s no secret: Video on Facebook has exploded in the last couple years. In fact, recent numbers tell us Facebook video for brands is increasing at an astronomical rate (8 BILLION daily video views!). So, we know brands are using video more and more. But, did you know some brands have essentially went to an all-video newsfeed on Facebook? Interesting development, right?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Top tips to become a great media spokesperson

PR in High Definition

“It’s a private matter.” From the second Downing Street uttered those words, they almost immediately lost control of the situation with David Cameron’s tax affairs. It took four days and four separate statements before the truth came out. Because Downing Street failed to take hold of the situation early on, Cameron’s crusade against tax avoidance was put to question, his reputation was forever tarnished and there were even calls for his resignation.

Media 54
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Success Secrets of PR Legends: What We Wish We Knew Back Then (Part 2)

MaccaPR

What could you learn from some of the most seasoned PR and corporate communications leaders? Plenty. Here’s a second helping of career insights from several of the Twin Cities’ most successful PR professionals: Michael Porter, APR. Director of MBC and Health Care Communications Programs at Opus College of Business, St. Thomas University. "Share! When you’re early in your career or new to an organization, worry less about making a huge contribution in your first meeting and spend time listening t

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