Deirdre Breakenridge

OCTOBER 6, 2017

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions. I’ve been writing this book for years and it’s finally finished. My book offers students and professionals practical answers to important career and communication questions, helping them to communicate successfully in a business setting.

Communications 211

Communications Course Video Writing 211

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. But what does it really mean, and which qualities make a successful thought leader? We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. What qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Presspage

OCTOBER 6, 2017

We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story’ Promoting the beautiful destination Although Curacao is a well known holiday destination, there is always work to be done. Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts m

Tourism 122

Tourism SEO Storytelling Social Media 122

Shift Communications

OCTOBER 6, 2017

Last week: Hired a former internet prodigy as CTO. This week: Launching a first-of-its-kind product. Next week: Announcing $100 billion funding round. This caliber (and frequency) of announcements are what PR dreams are made of. But, in reality, we understand that a company’s news cycle ebbs and flows. A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation.

Media Relations 107

Media Relations How To Media Pitching 107

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

OCTOBER 6, 2017

Bring more customers to your company with a better reputation. Warren Buffett said it best: A company’s reputation is one of its most important tools online – every website has ratings and feedback sections. Obviously, too many “1-star” reviews on a giant online retailer like Amazon can doom a product. It’s important to remember that while there are many indicators of online reputation, one of the most important consumer indicators may be the Better Business Bureau (BBB).

Retail 48

Retail Reputation Consumer Tools 48

David PR Group

OCTOBER 6, 2017

We feel it in our bones. Free speech is a cornerstone of our democracy, and the First Amendment guides many of our core beliefs. It shapes how we think as Americans and how we view ourselves compared to the rest of the world. But guess what? The First Amendment and social media don’t mix. Yes, you can say practically anything online, often without legal consequence, but the First Amendment won’t protect you from losing your job, your livelihood or your reputation – and sometimes you lose all

Social Media 73

Social Media Airlines Media Reputation 73