The Proactive Report

FEBRUARY 27, 2021

One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act. Witness the Coca Cola debacle of “sensitivity” training intended to lessen racial tensions in the wake of the Black Lives Matter movement.

Training 162

Training Corporate Reputation Employee 162

Karen Freberg

FEBRUARY 27, 2021

This news really made my day, and it made me realize the work I had created for Discovering Public Relations (DPR) really is paying off. I got the news that DPR has won one of T AAA’s Most Promising Textbook Awards for 2021. What does this mean exactly? It means the committee has recognized excellence in its first edition and learning materials.

Writing 77

Writing Social Media Education Conference 77

The Proactive Report

FEBRUARY 27, 2021

Guest post by Britni Oscar. Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. This is because the search engine never compromises on the one that has the problem of plagiarism. In this article, we will discuss some of the consequences that plagiarism cause for most marketers.

Engineering 130

Engineering Reputation Data Advertising 130