Wed.May 31, 2023

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5 PR client contract-management tips to ensure you get paid

Agility PR Solutions

Public relations contracts are binding legal agreements between PR professionals or agencies and their clients. These contracts play a crucial role in establishing a framework for the working relationship and delineating mutual obligations, rights, and responsibilities. The primary objective of PR contracts is to ensure a comprehensive and transparent understanding between the PR professional/agency and […] The post 5 PR client contract-management tips to ensure you get paid appeared first

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Most Americans Know of ChatGPT, but Few Have Tried It, Surveys Find


About six-in-ten U.S. adults (58%) have heard of the AI software ChatGPT, but just 14% say they have used it themselves, according to recent surveys conducted by the Pew Research Center. The online chatbot lets users ask questions and request content such as texts and images. The human-like quality of ChatGPT’s responses has captured the attention of the media, the tech industry and some members of the public.

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Share of Voice in PR: How to Calculate Your Brand SOV


PR success is best confirmed through careful PR measurement, and your brand’s share of voice is one of these key measurements. But what is share of voice exactly? Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […] The post Share of Voice in PR: How to Calculate Your Brand SOV appeared first on Prowly Magazine.

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How to respond to positive, negative and neutral comments on social media

Axia PR

The good, the bad and the ugly: a guide to responding to social media comments It’s important to maintain your company’s reputation and foster a community while building your organization’s brand. This means you should respond to comments whether they are positive, negative, or neutral. However, it might be hard to gauge what an appropriate response is.

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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How to Find A Career in Public Relations


Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. Whether a person is a recent college graduate or looking to switch careers, finding a job in public relations can be a fulfilling and exciting career path. Researching the Field Before a person can start pursuing a public relations career, it’s essential to research the industry.

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Mastering Brand Narrative Control


Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. However, many communications teams struggle to navigate this landscape, often compromising their ability to forge deeper connections with their stakeholders.

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Agile development and PR: How the two can work together for better results

Agility PR Solutions

While the idea of integrating seemingly two different things—agile development and public relations—might sound completely weird, it can yield phenomenal results for organizations. Both agile development and PR share a common principle: a customer-centric focus. Agile development methodologies prioritize delivering value to customers through iterative development and frequent feedback loops.

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What Makes Your Brand Stand Out from the Crowd?

HMA Public Relations

When thinking about how to best market your brand and present it to the public, there are several ways to make it stand out from the crowd. Learn more in this blog post from Rayna Burgett.

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Digital experience dominates 2023 summer travel plans and purchases—today’s travelers research and book trips online, and have a short fuse for online frustration

Agility PR Solutions

Leisure travel has found its way back from the COVID-induced crisis it experienced for years, and summer travel is set to explode, with 85 percent of adults planning to travel this summer, up 5 percent from last year’s post-pandemic high. As millions of Americans head online to research and book their summer travel, new research […] The post Digital experience dominates 2023 summer travel plans and purchases—today’s travelers research and book trips online, and have a short fuse for online

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Journalist Spotlight | Interview with Joshua Del Pozo Chief of Staff at Nine Network’s The Today Show

Medianet Australia

Joshua Del Pozo is the Chief of Staff at Nine Network’s The Today Show. He has worked with the program for nearly 8 years, starting out as a producer in 2015.

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How To Use HubSpot To Nurture Your Prospects Into Members

PR 20/20

Picture this: You've spent months cultivating a relationship with a potential member, only to have them slip away at the last minute. Don't worry; we've all been there. But with HubSpot, you can turn those missed opportunities into successful conversions and happy members. HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place.

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