Tue.Mar 08, 2022

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How to Stay in the Know About Your Media Contacts and Their Beat

Prowly

One thing is constant: the media landscape is always changing. In fact, this feels more true than ever before. We’ve grown accustomed to seeing editors move regularly from one publication to the next, and freelance journalists juggle different beats based on the publications they’re currently working with. We also know that keeping up with media […].

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Efficient PR Strategies

Ronn Torossian

Creating efficient marketing and PR campaigns are the cornerstones of the success of a business. Unfortunately, companies that are just starting out in their industries don’t generally have the big budgets to make notable investments in marketing and PR strategies. Fortunately, there are several cost-effective marketing and PR strategies that can provide smaller businesses with […].

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Hail the Superforecasters: Towards Better Predictions in Tech and PR   

Flack's Revenge

I recently listened to a podcast that radically changed my thinking about forecasts. In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. The cool thing is, apparently the skill can be learned by just about anyone (are you listening, Gartner?). Predictions in PR, Technology and Society.

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Setting Effective Promotional Goals

5W PR

An effective promotional campaign can have a very long-lasting impact on a company’s public image and reputation, as long as the campaign is well planned. These days, promotional campaigns entail a lot more than just sharing press releases with media outlets about the latest product from a business. To create a truly effective promotional campaign, companies have to invest a lot of time and effort.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Gen Z consumers are shopping in the Metaverse

Agility PR Solutions

New research from experiential e-commerce platform Obsess reveals that 70 percent of all consumers who have shopped online in a virtual store have made a purchase in one, according to The Metaverse Mindset: Consumer Shopping Insights. The study was designed to gauge consumers’ perceptions of and demand for virtual shopping experiences in the metaverse, a […].

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5 ways you can leverage graphics to boost your PR strategy

Agility PR Solutions

Visual content is king in the digital marketing landscape. And 65 percent of the marketers who are learning visual surveys confirm the importance of visual content in a marketing strategy. When you incorporate graphics to your PR strategy, you can achieve spectacular results! Why are graphics so effective, you may ask? Because they are visually attractive, trigger […].

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Are You Using Captions?

HMA Public Relations

Captions can elevate your visual content and boost your reach. Find out more benefits of captions and why you should add them to your next video with Justin Liggin.

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Why representation is not enough: Companies still struggle to operationalize DE&I goals

Agility PR Solutions

Corporate America has made demonstrable progress on diverse board representation. Yet, a new study from asset management firm Ariel Investments shows the world’s largest companies still have room to grow on effectively operationalizing diversity, equity and inclusion (DE&I) goals and driving measurable results. Recently lauded ISS data shows that non-white directors now occupy ~50 percent […].

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How to optimize your company Facebook page: A complete SEO guide

Axia PR

A strong social media presence is essential for companies to drive toward success. Social media is becoming the main ingredient to creating a successful marketing strategy. Companies move onto social media to gain their audience's attention, and among various social media channels, Facebook has become the most used social media platform with more than 2 billion monthly active users.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Choose Press Releases Distribution Services: A Guide

PR Fuel

Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too. Creating and distributing your own press releases can feel stressful and time-consuming. Instead, consider a press releases distribution service this year.

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How BMW, Chevrolet, and Tesla ace public engagement on social media

NewsWhip

We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they’re learning that connecting with consumers is going to take more than just a flashy commercial. That’s not to say that brands aren’t still dazzling with their creative ads. Money continues to go to TV and that is especially obvious during times like the Super Bowl, which we highlighted in this year’s report.