Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Join this live workshop led by two leading communications professionals who will share examples of success and best practices for monitoring and reporting on the quality of earned media.

Media 370

Media Measurement Reputation Examples 370

Agility PR Solutions

AUGUST 16, 2020

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020. As predicted in the May report, CEO confidence in corporate image and brand reputation […].

Reputation 172

Reputation Crisis Brand Branding 172

5W PR

AUGUST 16, 2020

Crises come and go, and many, like the pandemic, can’t even be foreseen. Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Agility PR Solutions

AUGUST 16, 2020

During a pandemic, so much of the news cycle is focused on what’s “breaking,” and many organizations will find it difficult to break through the noise and get traction in traditional media. As a result, some might think that slowing down communications efforts during this time is the way to go. But communications goes beyond media […]. The post Why now is not the time to cut back on communications appeared first on Agility PR Solutions.

Communications 171

Communications Media Analysis Brand 171

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 16, 2020

August is National Black Business Month, a time to recognize and celebrate the important contributions from Black-owned businesses. As more people look for ways to support Black communities, 75 percent of Black small businesses have seen an uptick in customers since the beginning of June, according to a new survey commissioned by Groupon and the National Black Chamber of […].

Small Business 140

Small Business Survey Community Trends 140

Agility PR Solutions

AUGUST 16, 2020

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Argus Leader: Mackenzie Huber (@makenziehuber) has been named Business Reporter. Dow Jones News Fund: Linda Shockley (@djnfshockley) is retiring on October 1. Wall Street Journal, The: Tim Higgins […].

Journalism 78

Journalism Twitter Report Industry 78