Thu.Nov 15, 2018

Turn Your Holiday Press Release Into Holiday Sales

Business Wire

It’s my favorite time of the year! We are at the point when press release goals move swiftly from awareness to purchase or donation. It is the time when products, events, guides and wrap-ups become lead stories. public relations marketing

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect.

Infographic: How to get the most from your Google Drive

PR Daily

How do you keep your work organized? Do you store backups in the cloud, or save your work to a backup hard drive? How do you share files with remote employees or team members? The Google suite offers a lot of flexibility for content creators and communicators working with spread-out teams.

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Celebrating the CIPR at 70 and pioneering practitioners

Stephen Waddington

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The Institute also celebrated 70 dedicated practitioners committed to taking it and the industry forward. Platinum is the story of the CIPR as told by its members.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Juul quits social media and restricts flavors ahead of FDA action

PR Daily

Electronic cigarette company Juul Labs is going dark on social media in effort to avoid further regulations by the Food and Drug Administration. The Verge reported : E-cigarettes are teens’ favorite way to get nicotine, according to the Centers for Disease Control and Prevention.

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7 outstanding tech tools for PR pros

PR Daily

Web 2.0 has made the daily nuts and bolts of PR work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management and media list building, just to name a few.

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These 5 PR tactics will help your start-up hit the ground running

Agility PR Solutions

All start-ups have one common issue: they need attention and brand recognition to grow, but they typically need to compete against larger, more established businesses. This can dampen the spirits of many start-up companies looking for ways to cut through the noise that mega-corporations are making.

5 takeaways from pitches that missed the mark by a mile

PR Daily

There are many media relations behaviors that serve to annoy journalists. Ignoring follow-up etiquette , being selfish in your media relations efforts , not responding in a timely manner and omitting information. are several ways you can drive reporters and editors crazy.

Amplifying content for video amplifies purchases, particularly for Millennials

Agility PR Solutions

In an age when plain-text content just doesn’t get the job done, communicators are realizing that amplifying their content across channels is the best way to reach the full variety of today’s power purchasers.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Facebook fires back at NYT over the platform’s crisis response

PR Daily

In a response to a response to a response, Facebook is taking on The New York Times over an article spanning an array of volatile topics that erupted in 2016.

Getting public relations right—3 fundamental tips for effective PR

Agility PR Solutions

Public relations helps shape people’s perception of your brand and determines how well you’re received. But good PR often comes at a cost—it can be a costly, time consuming and demanding process. However, the returns and results are very much worth it.

Hasbro’s ‘Millennial Monopoly’ sparks backlash online

PR Daily

Hasbro is facing outrage following the release of a Monopoly edition geared to millennials. The edition is packed with references to the younger generation’s lifestyle, struggles and preferences—but many millennials aren’t laughing at the jokes.

Say Hello to Barokas Communications

Barokas

As many of you know, we celebrated our 20 th birthday at the end of September – that’s a lot of candles to blow out! While 20 years sounds like a long time, it’s flown by more quickly than I ever could have imagined.

20+ SEO Words You Should Delete From Your Vocabulary Immediately

Social PR Chat

Are you still using any of these outdated PR SEO terms? More than 16 thousand reads and over 2000 shares – this is Lisa Buyer’s most popular article on Search Engine Journal. Are you still using any of these outdated PR SEO terms?

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Holiday outreach time is here—are your links ready? 

Agility PR Solutions

Even though Halloween was just a couple of weeks ago, the shift into the holiday season has already begun. According to a recent Forbes article, holiday shopping’s center of gravity has shifted to November.

Your finance, fashion and education campaigns deserve recognition

PR Daily

Trusted News Sources

HMA Public Relations

The differences between news and opinion have been blurred for some time now. It’s imperative for astute citizens to realize the difference. News literacy is more […]. The post Trusted News Sources appeared first on HMA Public Relations.

New Muck Rack survey: Finance journalists project cybersecurity, fintech & financial reform as topics to watch in 2019

Muck Rack

New Muck Rack survey: Finance journalists project cybersecurity, fintech & financial reform as topics to watch in 2019

Platinum: The CIPR Turns 70

Sarah Stimson

The CIPR has released a number of interesting reads over the past decade including Share This and Share This Too. The latest release from the industry body is Platinum, a celebration of 70 years of the CIPR.