Ronn Torossian

AUGUST 14, 2017

In the beginning, it hit the market with great promise. The Blue Apron meal kit delivery service was lauded by urban professionals who didn’t have time to get out to the store, busy moms who had other priorities, and seniors who weren’t getting around as well as they used to. So, the interest was definitely there. Since then, though, things haven’t quite been so rosy.

Blogging 150

Blogging Marketing Company Brand 150

Presspage

AUGUST 14, 2017

In the coming years, however, PR is expected to take big steps in its growth as well. The Global Communications Report , a worldwide survey of more than 1000 senior PR executives worldwide, reveals that the worldwide PR industry is predicted to grow from its current estimated size of 14 billion dollars to 19.3 billion dollars over the next five years.

Trends 118

Trends Leadership Measurement B2C 118

Reputation Us

AUGUST 14, 2017

DON’T MESS WITH CRISIS. LT Public Relations ‘ Casey Boggs will present at the 4th annual Texas Bankers Association ‘s Marketing Management Conference on Thursday, September 14 in Austin, TX. Boggs’s topic, “Preparing for a Hard Landing: Today’s Crisis PR 101,” will explore today’s crisis communications environment and how Texas banks can safeguard their financial institutions and their valuable reputations.

Crisis 83

Crisis Banking Crisis Communications Financial 83

Public Relations Sydney

AUGUST 14, 2017

As a business leader and entrepreneur, I’ve always tried to highlight the importance of stepping into the spotlight and becoming a spokesperson. In PR, it is essential that a brand, both personal and company brand, has a spokesperson to share their thoughts, opinions, and experiences. It’s something that I’ve been lucky enough to experience in […].

Brand 79

Brand Branding Company Publicity 79

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

AUGUST 14, 2017

Difficult clients and colleagues come in many flavors. Some are flaky and indecisive. Others are high-strung and demanding. Then you have your garden-variety mean and nasty monsters whose only goal is to make you miserable and late for dinner dates. But take heart. If you remember these three Ps, you just might be able to turn your worst nightmare into your number one fan. <strong>Patience</strong> Yes, it’s always been a virtue, but even more so in public relations.

Crisis 62

Crisis Reputation Strategy Communications 62

Critical Mention

AUGUST 14, 2017

Difficult clients and colleagues come in many flavors. Some are flaky and indecisive. Others are high-strung and demanding. Then you have your garden-variety mean and nasty monsters whose only goal is to make you miserable and late for dinner dates. But take heart. If you remember these three Ps, you just might be able to turn your worst nightmare into your number one fan.

Crisis 60

Crisis Reputation Strategy Communications 60

HMA Public Relations

AUGUST 14, 2017

Bethany Blundell, a reporter for the Maricopa Monitor, has the #MediaMonday spotlight today! She is new to Arizona and is loving every minute of it! [Click below for more]. The post #MediaMonday – Bethany Blundell appeared first on HMA Public Relations.

Report 60

Report Publicity Media 60

Axia PR

AUGUST 14, 2017

Content is the key to an effective digital marketing strategy. Sometimes, the idea of creating content from scratch feels overwhelming. One way to have a robust content plan is to repurpose content you already have on hand. Repurposing does more than just give you something to say online, it allows you to tailor your message/content to reach a specific audience.

Strategy 48

Strategy Marketing Publicity 48

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement.

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Writing How To Infographics Pinterest 310

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement.

Writing 79

Writing How To Infographics Pinterest 79

The Stalwart Blog

AUGUST 14, 2017

Some 20 years ago as a young US Navy Lieutenant Junior Grade, my commanding officer of the guided missile frigate to which I was assigned called a surprise all-hands meeting on the flight deck. All 200 of us stopped what we were doing and got in formation fast. “This must be important,” we thought. Within minutes, the CO appeared as stern as I’d ever seen.

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Google Meeting Engineering Employee 97