5W PR

AUGUST 19, 2018

For many people, sharing their message is easy. The real hurdle is how to get people to listen. The fact is, that can be a moving target, but there are some guidelines you should understand in order to craft messages that are heard, understood, and acted on. The big x-factor in this process is to understand there are two aspects of the campaign to consider: What you really want to communicate.

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How To Nonprofit Guidelines Agency 92

Agility PR Solutions

AUGUST 19, 2018

Bulldog’s Stars of PR Awards are now open! Submissions are being accepted for achievement excellence by agencies and individual practitioners. Enter now for your chance to win. Adoption assistance non-profit Gift of Adoption wanted to make a splash during November 2017’s National Adoption Awareness Month with its first nationwide social campaign that highlighted the last hurdle […].

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Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! 1. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. by David Meerman Scott.

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Pinterest Viral YouTube Mobile 71

Agility PR Solutions

AUGUST 19, 2018

Marketers’ approach to data privacy is quickly evolving in the wake of GDPR—but perhaps not quickly enough. New research from account-based marketing firm Demandbase, in partnership with research firm Demand Metric, found that 23 percent of marketers surveyed were not even aware of GDPR, and of those who are aware, only 32 percent report that […].

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Privacy Marketing Survey Data 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Karen Freberg

AUGUST 19, 2018

Tomorrow is the first day of the classes and the semester at the University of Louisville. I have to say, this summer has been a summer of a lot of firsts for me. First time speaking as a Game Changer in the field of PR. First time recording and creating a lesson for a certification for HubSpot. First time being an aunt (yay!), and of course the first time launching my solo new social media textbook.

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Conference Exercises Social Media Internal 46