Business Wire

DECEMBER 15, 2021

What a difference a year makes! With 2021 in the rearview mirror, is it wise to predict what the next year holds? At SKC PR, our team thinks it’s worth a shot. While "change” might still be the name of the game, 2022 already looks full of possibilities. As more COVID-19 vaccines roll out around the world, in-person events and travel resume, and there’s a bit more hope in the air, it’s time to recalibrate and adapt your company’s goals and grand plans.

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ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central.

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Agency Measurement Meeting Reputation 310

Prowly

DECEMBER 15, 2021

Signing on a new client is the result of significant work. You spent hours discovering the client’s PR needs, presenting your agency’s benefits, talking the client though their concerns, and sharing your agency’s measurable value to their overall PR & marketing strategy. But once they’ve signed (success!), the real work has only just begun. Now […].

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How To Measurement Strategy Marketing 193

Agility PR Solutions

DECEMBER 15, 2021

If you or someone you know is majoring in public relations in college, there are many opportunities out there. You should do your research on the different types of PR and how broad the industry can be. If you play your cards right, you will know what sort of career you are interested in before […]. The post 5 career-boosting tips for students majoring in public relations appeared first on Agility PR Solutions.

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Publicity Industry 154

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. However, if you want to reach the absolute top – we’re talking Wall Street Journal, BBC, Washington Post, etc. – and have a piece that’s able to create the most buzz or real waves online, regardle

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Digital PR Data Survey Construction 83

Axia PR

DECEMBER 15, 2021

A recent study by Propel , a public relations management software that brings data-driven analytics to PR, found that less than 8% of PR pitches actually get coverage. That number might surprise many outsiders in the field, but career professionals in public relations might consider it business as usual. While the earned media rate is higher, journalists tell us that they receive about 100 pitches for every story they produce.

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Agility PR Solutions

DECEMBER 15, 2021

Today’s leading brands report driving 3x higher likelihoods of excelling at customer experience and increasing revenue growth over the past year thanks to a complete and unified omnichannel strategy, and 4x higher likelihoods to increase customer loyalty, compared to companies with a less mature or no omnichannel strategy, according to new research from omnichannel comms […].

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Strategy Report Company Brand 145

HMA Public Relations

DECEMBER 15, 2021

Pantone has announced the 2022 color of the year. Read more from Alison Bailin on "Very Peri" and why color matters in communications.

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Reputation Specialist Michael Toebe

DECEMBER 15, 2021

Not many people believe their anger is a problem. The same people might think they get angry yet are not angry people, as self deceptive as that might be in reality. Low self awareness, denial and ignoring anger as problematic however can lead to job termination and career wreckage. Follow the news and you’ll see it, firings and lawsuits. It happens.

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Exercises Reputation Google Examples 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Practical Law Construction

DECEMBER 15, 2021

Imagine… you own a site. You give an option to a developer to buy that site subject to obtaining planning permission. It gets the planning permission, using planning drawings prepared by a firm of architects that it engages, but the option to buy the site lapses. You sell the site (which now comes with planning permission) to another developer. So far so straightforward, but then the new developer instructs its architects to prepare further plans and construction drawings that rely heavily on th

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Construction Exercises Creativity Blogging 52

Agility PR Solutions

DECEMBER 15, 2021

Customer lifetime value is an important metric that measures how much value a business can reasonably expect to make from a single customer during the course of their relationship. CLV is a relatively straightforward equation and it can become a metric small business owners can get to grips with and use right away—despite the changing […]. The post How to calculate and measure customer lifetime value the right way appeared first on Agility PR Solutions.

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Measurement How To Small Business Course 148

Axia PR

DECEMBER 15, 2021

Smart corporation communications executives know that all it takes is a single public relations crisis to bring down even the biggest enterprises in the industry. How the general public perceives your company directly correlates to how much they trust you. The moment there's a reputation crisis, you can expect your company to suffer greatly. The brand and image you carefully constructed and protected over time will inevitably be damaged.

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Crisis Reputation Enterprise Construction 62

NewsWhip

DECEMBER 15, 2021

Spoiler warning: This blog contains details from the HBO series “And Just Like That.”. After a collective gasp was heard across the US from fans watching the “Sex and The City” reboot last Thursday, Peloton found itself in the news when the first episode revealed that Mr. Big suffers a fatal heart attack after a ride on his prominently branded stationary bike.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Wadds Inc. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Think of it as an almanac, a guide to some of the biggest issues for our profession for the year ahead. You’ll find eight short essays with links to further reading, so that you can check our work.

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