Business Wire
FEBRUARY 1, 2019
Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write. One factor responsible for accelerating this new way of “information making” is – to no body’s surprise – social networks.
Onclusive
FEBRUARY 1, 2019
Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years.
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Steve Barrett on PR
FEBRUARY 1, 2019
As an expectant nation prepares for a classic Super Bowl match-up on Sunday, the defining narrative has returned to the iconic battles playing out on the field rather than side issues such as race relations and concussion.
Muck Rack
FEBRUARY 1, 2019
A list of journalists affected by layoffs at BuzzFeed
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Karen Freberg
FEBRUARY 1, 2019
Influencers – you hear about them wherever you go. Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ). Or, the latest we are seeing is instead of focusing on celebrity or mega influencers, we are looking more niche and focused in their communities, like nano-influencers.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Presspage
FEBRUARY 1, 2019
It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. There are many different KPIs used including AVE, total reach and impressions to measure the overall potential of PR strategies. But PR professionals are often asked to dive in a little deeper and provide quantitative proof showing PR’s role in sales and business growth.
Contently - Strategy
FEBRUARY 1, 2019
In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.
Mark My Words
FEBRUARY 1, 2019
If you ever wanted to see an example of why it is so hard to manage reputations in today’s world of clickbait, professional outrage machines and judgements made at the speed of scrolling, then you don’t have to look any further than the recent media furore over the altercation between the students from Covington Catholic High School, Mr. Nathan Phillips and members of the Black Hebrew Israelites.
David PR Group
FEBRUARY 1, 2019
We often hear about celebrities getting paid big bucks to endorse products on Instagram. Reality television personality, model and entrepreneur Kylie Jenner purportedly earns $1 million per sponsored post. She has 124 million followers. According to the Instagram Rich List compiled by Hopper HQ , others who are said to be cashing-in include singer Selena Gomez ($800k per post), soccer star Cristiano Ronaldo ($750k per), Dwayne “The Rock” Johnson ($650k per) and a whole slew of entertainers, sp
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Scott Public Relations
FEBRUARY 1, 2019
Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can? Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”. Communicators play a big part in helping their organizations stay focused and on the same page.
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