Fri.Feb 01, 2019

When Traditional Media is Inspired by Social Media

Business Wire

Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write.

What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years.

9 email marketing trends to watch in 2019

PR Daily

Email marketing blends old-school tactics and new digital techniques. Here’s how the channel is poised to change this year. Though it doesn’t tend to get the same buzz as channels such as social media, email quietly delivers extraordinarily impressive results for marketers year after year.

Trends 171

The Key to Captivating a Reader? Short Sentences.

PRSay

If you’re a writer looking to capture and maintain a reader’s attention, then it’s important you think critically about the length of your sentences. In some situations, for example, you may think your writing achieves the best flow with multi-lined sentences held together by numerous conjunctions.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 tips to mitigate isolation for your remote workers

PR Daily

Telecommuting is growing in popularity, but that freedom and flexibility can come with a hefty price tag: loneliness. Here’s how to keep your far-flung colleagues connected and engaged. Remote working, or telecommuting, has become increasingly common.

More Trending

9 New Year’s resolutions for content marketers

PR Daily

Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts.

Google Analytics - An introduction for PR teams

Presspage

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured.

‘Fiji Water girl’ sues the company over use of her likeness

PR Daily

The partnership made big waves at the Golden Globes but has since soured, as the model says she hasn’t been compensated for continued marketing efforts. Fiji calls the suit ‘frivolous.’. The promotion might be the viral marketing hit of the year.

Being a Successful Communicator For Your Team

Scott Public Relations

Communications is an essential part of just about any professional team or business. But how does a communicator ensure they are giving their colleagues the best benefit of their work that they can?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Sweden’s Burger King trolls McDonald’s after trademark loss

PR Daily

The country’s fast-food chain locations unveiled a new menu that makes fun of its competitor’s Big Mac. Burger King’s chief said it was ‘too much fun for [them] to stay away.’. Burger King’s menu in Sweden might sound familiar: The chain is poking fun at McDonald’s iconic sandwich.

Local 146

HOW TO KILL A TIDAL WAVE: SOCIAL MEDIA AND THE REPUTATIONAL APOCALYPSE

Mark My Words

If you ever wanted to see an example of why it is so hard to manage reputations in today’s world of clickbait, professional outrage machines and judgements made at the speed of scrolling, then you don’t have to look any further than the recent media furore over the altercation between the students from Covington Catholic High School, Mr. Nathan Phillips and members of the Black Hebrew Israelites.

The 5 most popular stories on PR Daily this week

PR Daily

This week, PR Daily readers were interested in influencer marketing insights, PR pros’ and reporters’ thoughts about embargoes, social media mistakes to steer clear of and more. Here are the five most widely read stories this week on PR Daily : 3 essentials for building a new influencer strategy. Social media dos and don’ts for 2019. What PR pros can learn from the top 10 ‘language moments’ of 2018. Does the embargo have a place in modern PR?

A list of journalists affected by layoffs at BuzzFeed

Muck Rack

A list of journalists affected by layoffs at BuzzFeed

83

The {real} future of influencer marketing

Karen Freberg

Influencers – you hear about them wherever you go. Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ).

How Companies Make Money on Instagram

David PR Group

We often hear about celebrities getting paid big bucks to endorse products on Instagram. Reality television personality, model and entrepreneur Kylie Jenner purportedly earns $1 million per sponsored post. She has 124 million followers.