Thu.Nov 01, 2018

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Photo by rawpixel.com from Pexels. Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size.

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Snapchat’s PR firm sues influencer for failing to deliver

PR Daily

PR firms are right to worry about their influencer relationships. Companies pay big money for endorsements from celebrities and influential names with large social media followings. However, the star doesn’t always come through—and for Snapchat’s PR firm, that means going to court.

University of Maryland Backs into a Decent Crisis Solution

PR News

A sigh of relief emanated from College Park, Maryland, early on All Hallows’ Eve, when University of Maryland (UMD) president Wallace Loh announced his firing of head football coach DJ Durkin.

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How to boost PR measurement through benchmarking

PR Daily

When measuring your public relations, do you compare yourself to past performance alone? Or are you digging deeper into metrics that can provide actionable intelligence to shape future campaigns?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How omnichannel marketing shapes today’s ecommerce customer journey

Agility PR Solutions

Today’s customer journey is an omnichannel experience.

More Trending

From brands to the ballot box—defying hackers and trolls

Agility PR Solutions

It seems that not a week goes by without an announcement by some large institution that its data has been compromised. Most know about hacks at major megabrands like eBay, Equifax, Target and Uber.

5 keys to cultivating a productive remote staff

PR Daily

Remote working has gone mainstream. Forty-three percent of employees have worked remotely at some point in the last year , though some companies are still resisting this trend. IBM , for example, recently reversed its remote working policies. Will (and should) others follow IBM’s lead?

CorpSumers demand brand bravery on issues—but won’t stand for “goodwashing”

Agility PR Solutions

There’s a growing segment of the population that’s calling brands and businesses to task over their role in society—and is influencing others to support or abandon brands accordingly.

Infographic: How to make your emails accessible

PR Daily

Email marketing is a crucial messaging channel for your organization. However, your work isn’t done after a compelling subject line gets your reader to open it. Once you have their attention, you must make sure your recipient doesn’t click away.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Voter Fatigue

HMA Public Relations

One of the best classes I took as part of my graduate program was a class on political communications. This was in the early 90s so […]. The post Voter Fatigue appeared first on HMA Public Relations. Featured PR Observations and Preferences messages political communications voter voter fatigue

Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

5 ways PR pros can maximize conference participation

Muck Rack

5 ways PR pros can maximize conference participation

Creativity and style make your campaign stand out

PR Daily

CorpSumers™ Seek Authenticity in the New ‘Brandscape’

Return on Reputation

Savvy consumers easily discern brand bravery from bravado. In today’s volatile and polarizing environment, brands often find themselves in the crosshairs. Whether victim of an errant tweet or called to the carpet for a POV on any number of current events, CEO’s and their organizations are facing a new level of scrutiny. Expectations of speed, authenticity and relevance can make decision making difficult. Take a stand or sit it out? Do the risks outweigh the rewards?

Launching Ladder Talent

Sarah Stimson

Today I’ve launched a new venture, Ladder Talent. A people consultancy for the creative industries.

Snapchat's PR Firm Sues Influencer

Flack Me

Category: Flack Me Summary: Companies pay big money for endorsements from celebrities and influential names. This one failed to deliver