ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Photo by rawpixel.com from Pexels. Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?

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Agency How To Construction Advertising 223

PR News

NOVEMBER 1, 2018

A sigh of relief emanated from College Park, Maryland, early on All Hallows’ Eve, when University of Maryland (UMD) president Wallace Loh announced his firing of head football coach DJ Durkin. It was one of the few correct notes sounded during a crisis that centered on the death of student and athlete Jordan McNair. The… Continued. The post University of Maryland Backs into a Decent Crisis Solution appeared first on PR News Blog.

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Agility PR Solutions

NOVEMBER 1, 2018

It seems that not a week goes by without an announcement by some large institution that its data has been compromised. Most know about hacks at major megabrands like eBay, Equifax, Target and Uber. Perhaps less known are cybersecurity attacks at major institutions of higher education, where hackers seek to capture sensitive academic and research […].

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Brand Branding Education Data 68

HMA Public Relations

NOVEMBER 1, 2018

One of the best classes I took as part of my graduate program was a class on political communications. This was in the early 90s so […]. The post Voter Fatigue appeared first on HMA Public Relations.

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Communications Publicity 65

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 1, 2018

There’s a growing segment of the population that’s calling brands and businesses to task over their role in society—and is influencing others to support or abandon brands accordingly. First identified by MWWPR in 2017, these so-called CorpSumers base their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.

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Brand Branding Reputation Study 68

Agility PR Solutions

NOVEMBER 1, 2018

Today’s customer journey is an omnichannel experience. As such, online shopping has surpassed brick-and-mortar storefront shopping in popularity, with 96 percent of Americans having made an online purchase at some point and 51 percent saying they prefer buying online versus in-store, according to a recent survey by BigCommerce and Square. Digital shopping is even more popular […].

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Marketing Survey Publicity 66

Sarah Stimson

NOVEMBER 1, 2018

Today I’ve launched a new venture, Ladder Talent. A people consultancy for the creative industries. Over the past decade I’ve had the privilege of meeting a large number of employers across the creative industries and their struggles have remained pretty … Continue reading → The post Launching Ladder Talent appeared first on SARAH STIMSON.

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PR 20/20

NOVEMBER 1, 2018

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. As a marketer, it’s easy to get caught up in the mix of your day-to-day responsibilities. But, as our most recent book club book asks, how often do we stop and ask ourselves, “Am I creating busywork or my best work?”.

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