CorpSumers™ Seek Authenticity in the New ‘Brandscape’
Return on Reputation
NOVEMBER 1, 2018
Savvy consumers easily discern brand bravery from bravado. In today’s volatile and polarizing environment, brands often find themselves in the crosshairs. Whether victim of an errant tweet or called to the carpet for a POV on any number of current events, CEO’s and their organizations are facing a new level of scrutiny. Expectations of speed, authenticity and relevance can make decision making difficult. Take a stand or sit it out? Do the risks outweigh the rewards?