Onclusive

OCTOBER 12, 2016

I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.” My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies.

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Data How To Measurement Examples 246

Shift Communications

OCTOBER 12, 2016

Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Here are some things to keep in mind when developing a customer-first PR program: Clearly Understand and Define Goals.

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Publicity Apparel B2C Fashion 116

PRSay

OCTOBER 12, 2016

*This article was provided by Cision , a PRSA partner. The Media and Communications industry is evolving rapidly. With new technologies and innovations emerging every day, our roles become more challenging and complex. At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers.

Communications 111

Communications Trends Leadership B2C 111

Ishmael's Corner

OCTOBER 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been following the Samsung PR crisis. In the spirit of balanced reporting, this is what a Samsung Note7 looks like before it catches fire:When things go awry as they have with the Samsung Note, it’s easy to forget that “connection” underpins every brand.

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Brand Branding Storytelling Crisis 105

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

OCTOBER 12, 2016

Guest Post by Elise Perkins. Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”.

Product Launch 76

Product Launch Measurement How To Course 76

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value.

Big Data 101

Big Data Crisis Communications Data Crisis 101

Beyond PR

OCTOBER 12, 2016

GIFs never seem to get old or go out of style. These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. Just consider The New York Times’ GIF game during the Olympics. In addition to producing a GIF-centered interactive story on gymnast Simone Biles , they experimented with GIF-like graphics to show just how fast Olympians Katie Ledecky and Usain Bolt are in their respective events.

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Tools Video Instagram Viral 74

Cision

OCTOBER 12, 2016

Cision is politically unaffiliated and does not endorse any political parties, platforms, campaigns or candidates. Regardless of the content or themes presented by both candidates, there is a substantial gap in enthusiasm on social media in favor of Donald Trump. In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. 11 – Oct. 10, 2016), Cision has found that Donald Trump’s supporters share 657% more posts than supporters of Hillary Clinton.

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Twitter Social Media Analysis Policies 259