Agility PR Solutions

MARCH 7, 2022

SEO is changing to focus more on semantic search/user intent. Brands need to create content that better covers a wider range of topics. Topic clusters can help ensure you cover topics thoroughly and not lose rankings for main pages by interlinking them. What are topic clusters? Topic clusters are a group of interrelated articles that […]. The post How to use topic clusters to map your keywords appeared first on Agility PR Solutions.

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How To SEO Groups Brand 163

PRSay

MARCH 7, 2022

How can we help? That is the question individuals and organizations are asking throughout the world as a devastating humanitarian crisis unfolds in Ukraine. There aren’t any right or wrong answers, but there are myriad ways that people can make a difference. For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia.

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Agility PR Solutions

MARCH 7, 2022

A new report from Bannerflow, one of Europe’s fastest growing tech companies, and Digiday shows how the past 12 months have completely altered the way brands approach their digital initiatives, and due to this, in-house marketing continues to evolve. The report includes responses from businesses in a range of different industries, including entertainment & media, […].

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Reputation Specialist Michael Toebe

MARCH 7, 2022

Photo by Yaoqi on Unsplash. Burning bridges with other people is frowned upon and for good reason, as it's shortsighted, yet the practice of burning bridges with some of our impulses, beliefs and habits can be highly protective and otherwise helpful. The phrasing of “going scorched earth” with people is viewed in a deservedly negative context. However, when we choose to examine our thinking and way of mentally processing, deciding and acting, burning bridges with dysfunctional and maybe destruct

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Insurance Insurance Ethics Reputation 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 7, 2022

Public relations professionals help companies of all sizes protect their reputations and project a positive image. These days, that’s a tall order. Social media networks have wreaked havoc on the traditional PR model where the broadcaster controlled the channel. Now, the situation has flipped, and the public owns the microphone. People can talk online all […].

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Agility PR Solutions

MARCH 7, 2022

Just how hard do brands have to work to earn loyalty that drives positive business outcomes amid ever-rising consumer expectations, supply chain disruptions, and less access to third-party data? New research from e-commerce marketing platform Yotpo reveals that 40 percent of global shoppers said they’d need to buy from a brand five or more times […].

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Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects.

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Meeting Automotive Media Transportation 81

Axia PR

MARCH 7, 2022

Start making fresh, custom graphics with Canva. High-quality graphics are vital for your website. However, creating them isn’t easy; you’ll usually need dedicated graphic designers, and once the graphics are made, you’ll have to share the raw file within your company, ensure people in your company have dedicated graphic editors installed, and be sure they know how to use them.

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Konnect Agency

MARCH 7, 2022

Once a company decides to launch a new product, the first step is to frame the launch holistically. In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Reputation Specialist Michael Toebe

MARCH 7, 2022

Photo by Elliot Sloman on Unsplash. It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. When this happens, people usually resort to one of three approaches — all poor — in reaction. There is a better way, says one crisis management professional.

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Reputation Crisis Analysis Crisis Management 52

Konnect Agency

MARCH 7, 2022

Once a company decides to launch a new product, the first step is to frame the launch holistically. In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers.

Product Launch 52

Product Launch Agency Consumer Film 52

Practical Law Construction

MARCH 7, 2022

Episode 8 of The Construction Briefing is now available. This episode covers the latest building safety developments, looking at the Building Safety Bill and the government’s wide-ranging amendments to limit leaseholder liability, allow the government to block developers and construction product manufacturers from operating in the market, imposing financial liability on construction product manufacturers and widening the scope of the building safety levy.

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Ronn Torossian

MARCH 7, 2022

Before a company can start developing story ideas, designing infographics, or planning events, it has to start by creating a strategic communication plan. A good communication plan helps companies set their expectations early during a communications campaign for any sort of promotional effort. With the help of a plan, companies can define their success, as […].

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Landis PR

MARCH 7, 2022

Note: This is a reposted blog from bianchipr.com. For the original post, please see here. By: Bianchi PR. Audrey LaForest is the Washington, D.C. reporter for Automotive News , where she covers automotive policy and regulation, including auto-related happenings on Capitol Hill, within the Biden administration and across major industry associations. Can you tell us what types of stories, trends or issues are on your radar now?

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