Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive. Welcome to the content calendar. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone.

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Deirdre Breakenridge

DECEMBER 18, 2017

A Guest Post by Sedale McCall, Digital Communications Specialist. The digital landscape is changing by the hour and it’s difficult to keep up with all the new trends, features, and platforms that exist. It’s even more difficult to know what features are most relevant to you and your company. Is Instagram’s new Direct App something you should be concerned with?

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Ronn Torossian

DECEMBER 18, 2017

The 2017-18 NBA season is well underway, and the league is still looking for ways to bring back the glory days when massive international stars turned professional basketball into a cash cow and even an agent of international relations. In those days, the NBA All-Star Game and its day-before draw, the Slam Dunk Contest, were must-see TV for countless basketball fans across the globe.

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ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Those instances are obviously few and far between, presumably because we don’t hear about the bad news that never hit the press. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Presspage

DECEMBER 18, 2017

In parts 1, 2, and 3 of this series on ‘optimizing your newsroom for global audiences,’ we discussed the importance of ensuring your newsroom was accessible, providing approachable contacts, and ensuring you localize content as much as possible. Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors.

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Axia PR

DECEMBER 18, 2017

5 key factors for conveying company messages effectively. Getting your messages to the right audiences is key in effective public relations. It’s important to know the different channels and platforms and the best way to use each of them. There are two types of communications in PR: controlled and uncontrolled. It’s essential to use both types of communication as well as the PESO model for successful PR.

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Communications Company Publicity 59

Buzzstream

DECEMBER 18, 2017

Back in October, we announced our new Sequences feature , enabling you to schedule automatic follow-up emails and automatic follow-up email reminders. Now we’re proud to introduce that same feature to our Chrome extension, the BuzzMarker. So if you use the BuzzMarker to do outreach, you can now automate followups, making your outreach campaigns even faster and easier, and helping increase your reply rates.

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The Hoffman Agency

DECEMBER 18, 2017

by Melissa Lewelling, Senior Account Executive at The Hoffman Agency. When you think of today’s tech-infused world and where it started (i.e., Silicon Valley), what comes to mind? Maybe it’s the shiny new Apple campus or Google’s colorful bikes gliding around a spacious campus with cafeterias, gyms and nap pods. Maybe it’s the tiny startups with three passionate engineers hoping to change the world with their inventions.

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HMA Public Relations

DECEMBER 18, 2017

This week's #MediaMonday guest is Janet Perez, managing editor of the Jewish News of Greater Phoenix. Get an inside look at her diverse writing career! [Click below for more]. The post #MediaMonday – Janet Perez appeared first on HMA Public Relations.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

The Hoffman Agency

DECEMBER 18, 2017

by Melissa Lewelling, Senior Account Executive at The Hoffman Agency. When you think of today’s tech-infused world and where it started (i.e., Silicon Valley), what comes to mind? Maybe it’s the shiny new Apple campus or Google’s colorful bikes gliding around a spacious campus with cafeterias, gyms and nap pods. Maybe it’s the tiny startups with three passionate engineers hoping to change the world with their inventions.

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Nonprofit Community Engineering Resources 48

Ryan Foran

DECEMBER 18, 2017

Exploring different podcasting options. What do you think?

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Critical Mention

DECEMBER 18, 2017

While 2017 may have been filled with PR and social media fails (for starters, take a look at United, Pepsi, Equifax or Uber), it was also a year of noteworthy wins for many brands. Here are a few that stood out, along with some takeaways to incorporate in your own 2018 PR and social media campaigns: 1) CarMax: Known for its fun SuperBowl spots and more recently, its popular ad campaign featuring comedian Andy Daly, we knew CarMax was creative.

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