ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. There are concrete steps to take to build and extend your brand once you’ve established an initial presence.

Brand 149

Brand Branding Healthcare B2C 149

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, I know from experience, they coexist nicely.

Storytelling 146

Storytelling Data B2C B2B 146

Steve Barrett on PR

APRIL 27, 2017

PRWeek's annual Agency Business Report content will be live first thing Monday - the big story is that PR is becoming one cog in a wheel of wider services.

Agency 88

Agency Report 88

Stern + Associates

APRIL 27, 2017

In today’s highly politicalized world, should brands and thought leaders take a stance on social issues, or is that reputational and business suicide? The past couple months have seen companies. The post Brand Reputation: Risks and Rewards of Taking a Stand appeared first on Stern Strategy Group.

Reputation 80

Reputation Brand Branding Groups 80

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR in High Definition

APRIL 27, 2017

There are many types of PR disasters, but by far the worst is when you push out a campaign based on an idea that really hasn’t been thought through. Pepsi was under fire this month for its advert featuring Kendall Jenner brokering peace between protestors and police using Pepsi. Although the sentiment of unity, peace and understanding was good, the resulting advert “missed the mark” as Pepsi quite rightly put it.

Advertising 67

Advertising Advertising Crisis Reputation 67

Communications Conversations

APRIL 27, 2017

We’ve all heard the litany of excuses our executive partners give us for why they can’t be a bit more active on social channels. “I just don’t have any time.” “It’s just too risky.” “I still don’t see the business benefit.” In fact, according to recent reports , only 38% of public and private company CEOs have updated their social media channels in the last YEAR.

Twitter 60

Twitter Customer Service Interviews Employee 60

PR in High Definition

APRIL 27, 2017

If you are reading this, then you probably get distracted easily. Well, you can find out how brilliant you are at it by doing a one minute test – see later. It will assess your personal susceptibility to distractions or irrelevant information. Surprisingly, being easily distracted has a very unexpected bright-side. The test reveals that those who are easily distracted often have a more creative and curious mind.

Marketing 59

Marketing Training Creativity Writing 59

PR Conversations

APRIL 27, 2017

It has taken rather a while to unpack all the boxes, redecorate and invite you round for a house blog-warming party chez PR Conversations*. We trust that our return to posting is good news as we’re ready to converse again with our usual sassy attitude. During our blogging hiatus, Judy Gombita has kept up the PR Conversations action via our hugely successful Twitter micro-blog.

Blogging 58

Blogging Writing Pitching Storytelling 58

PR in High Definition

APRIL 27, 2017

If, like our senior account manager Tom, you’re a massive Robot Wars fan, then this is going to be right up your street. Enter: Drone Clash. The website explains that the basic principle is to take down everything that isn’t yours. It’s a battle of sorts, where players test their flying skills while guiding their drones through an obstacle course in hopes of taking the prize.

Course 48

Course Video Communications Technology 48

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

APRIL 27, 2017

Last night was a whirlwind of activity: from setting up at The Chicago Art Institute, to livestreaming the event, to live tweeting every other brilliant thought that came out of the fantastic lineup of speakers’ mouths. There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour

Data 264

Data Leadership Tools Advertising 264