Mon.Dec 04, 2017

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Rivera Apologizes for “Tawdry” Memoir

Ronn Torossian

There’s getting out ahead of a story, and then there’s creating a negative narrative that might not otherwise exist. Longtime TV newsman Geraldo Rivera was on Twitter recently, apologizing for a book that’s been out for more than 25 years. Apologizing for a book even though no one is really asking him to, and that’s creating some awkward possibilities for the media star.

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Top Public Relations Trends in 2018: Introduction

Shift Communications

As we wind down 2017, our gaze inevitably turns to the horizon. What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The Big Picture. If there’s one theme that unifies all the trends, it’s acceleration.

Trends 161
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3 ways brands can use LinkedIn native video before company pages get access

Communications Conversations

Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. You could upload video to a post whenever you’d like. But, “native video” (video you record on your device and upload directly) is new.

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Top 5 avoidable PR goofs of 2017

Axia PR

It seems some companies never learn. They continue to create situations that become public relations disasters. No company is perfect, and we all goof up from time to time. The trick is to learn from your mistakes. Even better, learn from the mistakes of others to avoid making them in the first place. This year’s list of avoidable PR goofs, in no particular order, should be enough to keep your company out of trouble for a long time.

Company 63
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Communicators Need to Find Their Voice to Better Define Their Value

PR News

Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions not always on display. You could even say: “PR people need to get a spine.” That, at least, is what… Continued. The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog.

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Prohibition wins the CIPR’s Outstanding Public Relations Consultancy 2017-18

Prohibition

Thursday night saw the biggest night on our social calendar – the CIPR’s Yorkshire & Lincolnshire PRide Awards. This is the night where all the staff get glammed up and ready to celebrate (or commiserate), with a few glasses of fizz along the way and it’s always a bonus if we win. Therefore, we are thrilled to announce that we won Outstanding Public Relations Consultancy 2017 !

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Being your own creator: Facebook Creator App possibilities and ideas for Practice and Education

Karen Freberg

There always seems to be a new tool, platform, or trend we are seeing here related to the social media field. This is a constant challenge (and wonderful thing in many cases!) for social media professors. As I am preparing for two social media classes in the spring, there are some trends that I have to note and adapt my lessons for class, and add on to the readings.

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Prohibition wins the CIPR’s Outstanding Public Relations Consultancy 2017-18

Prohibition

Thursday night saw the biggest night on our social calendar – the CIPR’s Yorkshire & Lincolnshire PRide Awards. This is the night where all the staff get glammed up and ready to celebrate (or commiserate), with a few glasses of fizz along the way and it’s always a bonus if we win. Therefore, we are thrilled to announce that we won Outstanding Public Relations Consultancy 2017 !

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Dedication

Greenbanana PR

At this time of year, it is common to look back over recent achievements and plan ahead to how we may dedicate our time and efforts in future. This approach is a key step in sustainable professional development and involves two of three stages of reflective thinking: Reflection on action – what have we done? … Continue reading Dedication.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

Crisis 271