ImPRessions - Crenshaw Communications

MAY 25, 2021

PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. When considering a career in PR — or a pivot from another industry — size can matter. In general, larger agencies have a more traditional work atmosphere and all that goes with it — a more formal hierarchy, multiple layers of managem

Agency 361

Agency Mobile Meeting Sports 361

Business Wire

MAY 25, 2021

Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. But crafting the perfect quote can be daunting. You want your quote to convey so much – the excitement of the news, the emotional impact of your news upon your audiences, your strong opinion on a topic. So why do so many PR pros fall back on the old, formulaic approach to the press release quote?

Blogging 244

Blogging Report Education Publicity 244

Cision

MAY 25, 2021

It might be time to ease up on the acronyms and insider lingo.

Communications 318

Communications Blogging 318

PRSay

MAY 25, 2021

Individual and systemic racism, police brutality and Black Lives Matter protests have become the center of attention across the United States in the 12 months following the murder of George Floyd. Regardless of our race, these issues affect us all. Companies now understand the importance of diversity, equity and inclusion (DE&I) and are making them a priority in their organizations by infusing each into their cultures.

Training 180

Training Policies Study Community 180

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MAY 25, 2021

Jonny Jones appointed Editor at Trustnet; Jessica Morgan now Deputy Editor at The Face; Greg Williams promoted to Deputy Global Editorial Director of WIRED.

Media 156

Media Blogging 156

Agility PR Solutions

MAY 25, 2021

When starting companies, plenty of business owners start wondering whether they need public relations or marketing, and even wonder what the difference between the two is. With marketing, it’s all about promoting a brand and its products or services to a target audience, which is usually done through advertising. Whether it’s up billboards, taking out pages […].

Marketing 130

Marketing Advertising Advertising Company 130

NewsWhip

MAY 25, 2021

This week, we had the chance to sit down with Aynat Ravin, the Head of M Live — Marriott’s award-winning Real-Time Command Center. M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will

Travel 109

Travel Data Industry Hotels 109

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The research company polled 15,000 consumers across 15 markets, including the U.S. and U.K. and has a margin of error of 3%.

Brand 108

Brand Branding Survey Customer Service 108

Communications Conversations

MAY 25, 2021

Ask any social media marketer who works for a larger organization the most painful part of their jobs and almost all of them will respond with the same answer: The content approval process. Most companies turn what should be a relatively easy, simple process into one of the most painful, stressful and time-consuming processes in all of marketing. I wish that was hyperbole.

Social Media 103

Social Media Media Consumer System 103

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. Makes sense, right? Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college.

Social Media 103

Social Media Report Pinterest YouTube 103

Agility PR Solutions

MAY 25, 2021

2020 will go down in history as the year that dramatically changed the way we work and live. As brands brace for what’s after the pandemic, the question remains: will things go back to the old normal? As a brand, you will face challenges after the pandemic is over. Here are some things to keep […]. The post 10 post-COVID challenges brands will face—and how to prepare for them appeared first on Agility PR Solutions.

Brand 78

Brand Branding How To Publicity 78

Axia PR

MAY 25, 2021

Add some fun to your public relations process for better results. The world of public relations can be seen as a humorless bore to those unfamiliar with it. With how important a company’s reputation is, sending out humorous PR material and having fun at work are bad ideas, right? Wrong. As we stated earlier, public relations can be humorous. In fact, including humor in the public relations materials you produce can be very effective if done correctly and appropriately.

Publicity 83

Publicity Reputation Creativity Internal 83

Agility PR Solutions

MAY 25, 2021

It’s been a long, bumpy ride, but after a challenging year of COVID-spurred twists and pivots, today’s business owners say they’re optimistic about the rest of 2021—and are reexamining their business and financial strategies for opportunities to invest for growth, rebuild reserves and access capital, according to new research from financial services firm Truist.

Financial 78

Financial Strategy Trends Publicity 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Muck Rack

MAY 25, 2021

How to pitch newsletters in 2021: 3 tips for success

Pitching 114

Pitching How To 114

Axia PR

MAY 25, 2021

It might seem daunting to figure out where to start with a public relations strategy and program. It’s much easier with a public relations plan, but if you’ve never developed one, it might seem challenging. That’s for good reason. The craft of public relations isn’t something you learn overnight. It takes time and experience. To help you get started, we’ve provided the 10 components of a strategic PR and corporate communications plan outline here, and we’d be happy to help you take it to the nex

Publicity 62

Publicity Corporate Strategy Communications 62

HMA Public Relations

MAY 25, 2021

While technology has allowed industries like public relations to grow and evolve, the human connection is still a vital part of our job. Hear more from Scott Hanson.

Technology 66

Technology Industry Publicity 66

Axia PR

MAY 25, 2021

Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood. Guest: Our episode guest is Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys.

Analysis 62

Analysis Survey Brand Branding 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Practical Law Construction

MAY 25, 2021

As much as I love dispute resolving, whether that is adjudicating, arbitrating or mediating, this is not an altruistic endeavour of mine and, just like everyone else, one of the objectives is to be rewarded financially as a return on the investment of the time devoted to the process. I’m sure I’m not alone in saying that I would prefer not to have to take steps to recover fees incurred by the parties.

Construction 52

Construction Exercises Financial Internal 52

The Hoffman Agency

MAY 25, 2021

By Rachel Yang, Account Executive. Journalists inform, educate, expose, and find stories out of the ordinary — it’s not hard to put into words what I did when I worked as a reporter. Public relations (PR), on the other hand, takes a little more explaining. A couple of weeks ago, the topic of PR came up during a family dinner as I updated them on my latest internship at The Hoffman Agency.

Crisis Management 36

Crisis Management Education Crisis Agency 36

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links.

Infographics 160

Infographics Data Blogging Mobile 160