Mon.Jul 01, 2019

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Implementing an Offensive Crisis Management Strategy

Ronn Torossian

No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. At least, that’s what the majority of the world thinks. The truth, however, is that exceptional crisis management has a much loftier goal. What you […].

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With authenticity under attack, new research explores PR’s toughest challenges

Agility PR Solutions

As fake news and other disinformation regularly infiltrates news sources, and with reputational crises potentially around every (social) corner, building and maintaining trust is the most crucial issue now facing the public relations profession, according to a new study from The Plank Center for Leadership in Public Relations that examines the state of PR in […].

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Critical Mention Ends Agreement With Cision

Critical Mention

As you may have already heard, as of July 1, 2019, Critical Mention will no longer be available in the Cision platform. Late last year, after careful consideration, Critical Mention made the decision to end our relationship with Cision and the final steps of winding down this agreement are now complete. We try to make every decision with our customers’ best interests in mind and we firmly believe that this decision puts us in the strongest position to best serve current and future customers.

Print 101
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Amazon A to Z—growing your brand on the world’s biggest stage

Agility PR Solutions

Amazon—the world’s largest online retailer, with 97 million Prime Members in the U.S. as of 2018—continues to dominate e-commerce by allowing sellers to access a massive audience of customers without having a standalone site. Many brands are considering joining forces with Amazon in hopes of growing their business and increasing sales. While signing up is […].

Brand 121
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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New Muck Rack survey: How journalists find their news, use social media and work with PR teams in 2019

Muck Rack

New Muck Rack survey: How journalists find their news, use social media and work with PR teams in 2019

Survey 132

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Crisis Communications: How to Navigate without Losing Support

5W PR

Inevitably, many businesses undergo some sort of mishap or crisis that requires professional handling. This could be as simple as an unhappy customer or as large as a massive product recall. Crisis communication is an aspect of doing business that many find uncomfortable, but it’s something that must have a defined protocol in order to effectively employ it.

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PR tech corner—3 tools that can make your job easier

Agility PR Solutions

Working in a fast-paced industry like PR forces you to adjust your day on the fly, often leaving your schedule in shambles so you can jump on the breaking news that just popped in an effort to get your client some press. It’s fun, exciting, and why I love the industry—but it can also sap […]. The post PR tech corner—3 tools that can make your job easier appeared first on Agility PR Solutions.

Tools 66
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Death at the SD County Fair – How Officials Responded Well

The Stalwart Blog

Here in San Diego, there’s a very popular annual county fair that draws about 40,000 visitors a day from early June until the 4th of July. It’s usually a big crowd pleaser. Just recently, a two-year-old died because of exposure to E. coli that turns out was because they were visiting the fair’s petting zoo. Other kids were affected as well, so this they became a full-blown crisis at what could be argued as one, if not the, worst time; right at the tail end of the fair.

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The Dictator’s Bluff – How to look like the strongest man in the world

Mark My Words

As communication comebacks go, Vladimir Putin’s transformation from the man with a horse but without a shirt but to the all-powerful, all seeing bogeyman who stands at the centre of the forces sweeping across liberal democracies is a pretty good one. How did this man go from looking like a scuffed action man model, to a geopolitical behemoth? Put simply, his Putin’s ability to capture the global zeitgeist and cope under extreme media pressure has improved with practise and with twenty years near

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Journalists on the move – Week of July 1

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Jennifer Kingson (@jenniferkingson) has been appointed Managing Editor of Business. Michele Salcedo (@michelesalcedo) has been named Breaking News Desk Editor. Financial Times: Bethan Staton (@bethanstaton) has been […].

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#MediaMonday – James E. Garcia

HMA Public Relations

This week's #MediaMonday comes to us from James E. Garcia, the editor and publisher of VanguardiaArizona.com and columnist for AZMirror.com. The post #MediaMonday – James E. Garcia appeared first on HMA Public Relations.

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Influencer marketing: advice and guidance on working with influencers

Prohibition

Working with influencers can be a really effective way to get your product, brand, campaigns and messages in front of your target audience. Of course, this is only valuable if you ensure you work with the right people that have a truly engaged audience that aligns with your brand. Here’s some advice and guidance on working with influencers: Set clear objectives for your influencer campaign.

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3 outreach campaign metrics that will double your success

Axia PR

How to measure your strategy performance. Most companies focus their energy and resources on designing and implementing their marketing campaigns and underestimate the importance of measuring the results. It’s very important to understand that measuring your results will help you improve your future outreach campaigns.

Energy 48
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.