Mon.Jul 01, 2019

Implementing an Offensive Crisis Management Strategy

Ronn Torossian

No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. At least, that’s what the majority of the world thinks.

Study: Executives don’t recognize the value PR can offer

PR Daily

Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them. Communicators know the value PR brings an organization, but that insight isn’t making it to some top decision-makers.

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With authenticity under attack, new research explores PR’s toughest challenges

Agility PR Solutions

Rebranding mistakes your organization must avoid

PR Daily

When deciding to change your brand design, messaging or other key elements of your public image, there are some things you shouldn’t touch. Consider these tips. You’ve decided it’s time for a rebrand. You’ve already done a lot of these tasks before, when you first launched your brand.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Amazon A to Z—growing your brand on the world’s biggest stage

Agility PR Solutions

Amazon—the world’s largest online retailer, with 97 million Prime Members in the U.S. as of 2018—continues to dominate e-commerce by allowing sellers to access a massive audience of customers without having a standalone site.

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More Trending

Critical Mention Ends Agreement With Cision

Critical Mention

As you may have already heard, as of July 1, 2019, Critical Mention will no longer be available in the Cision platform.

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Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

Check out the work that wowed our judges. The digital landscape is constantly changing, and it’s overcrowded with content. It takes an innovative, creative and well-planned approach (and incredibly talented and skilled professionals) to stand out above the noise.

Journalists in Ogilvy study say they trust earned media most to drive brand reputation

Agility PR Solutions

Media coverage has always been PR’s best tool for earning reputation-boosting credibility for clients, and new research announced at the Cannes Lions Festival of Creativity affirms that even journalists themselves believe earned media is the top reputation driver for brands and businesses.

How metrics sharpen email comms at 3 organizations

PR Daily

Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help. Wherever you work—hospital, university, pharmaceutical giant or a startup manufacturing bathmats on Mars—email is likely your go-to means of communication.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New Muck Rack survey: How journalists find their news, use social media and work with PR teams in 2019

Muck Rack

New Muck Rack survey: How journalists find their news, use social media and work with PR teams in 2019

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Facebook fights fake news, Pepsi ditches plastic and Taco Bell offers paradise

PR Daily

It’s also your responsibility to stop the spread of misinformation, PR pros. For this take and other top stories, read on.

#MediaMonday – James E. Garcia

HMA Public Relations

This week's #MediaMonday comes to us from James E. Garcia, the editor and publisher of VanguardiaArizona.com and columnist for AZMirror.com. The post #MediaMonday – James E. Garcia appeared first on HMA Public Relations. Featured Media Monday #MediaMonday – James E. Garcia James E.

PR tech corner—3 tools that can make your job easier

Agility PR Solutions

Working in a fast-paced industry like PR forces you to adjust your day on the fly, often leaving your schedule in shambles so you can jump on the breaking news that just popped in an effort to get your client some press. It’s fun, exciting, and why I love the industry—but it can also sap […].

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Death at the SD County Fair – How Officials Responded Well

The Stalwart Blog

Here in San Diego, there’s a very popular annual county fair that draws about 40,000 visitors a day from early June until the 4th of July. It’s usually a big crowd pleaser. Just recently, a two-year-old died because of exposure to E.

The Dictator’s Bluff – How to look like the strongest man in the world

Mark My Words

As communication comebacks go, Vladimir Putin’s transformation from the man with a horse but without a shirt but to the all-powerful, all seeing bogeyman who stands at the centre of the forces sweeping across liberal democracies is a pretty good one.

Influencer marketing: advice and guidance on working with influencers

Prohibition

Working with influencers can be a really effective way to get your product, brand, campaigns and messages in front of your target audience. Of course, this is only valuable if you ensure you work with the right people that have a truly engaged audience that aligns with your brand.

3 outreach campaign metrics that will double your success

Axia PR

How to measure your strategy performance. Most companies focus their energy and resources on designing and implementing their marketing campaigns and underestimate the importance of measuring the results.

Journalists on the move – Week of July 1

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Jennifer Kingson (@jenniferkingson) has been appointed Managing Editor of Business. Michele Salcedo (@michelesalcedo) has been named Breaking News Desk Editor. Financial Times: Bethan Staton (@bethanstaton) has been […]. The post Journalists on the move – Week of July 1 appeared first on Agility PR Solutions. Media Moves

Crisis Communications: How to Navigate without Losing Support

5W PR

Inevitably, many businesses undergo some sort of mishap or crisis that requires professional handling. This could be as simple as an unhappy customer or as large as a massive product recall. Crisis communication is an aspect of doing business that many find uncomfortable, but it’s something that must have a defined protocol in order to effectively employ it. Find a way to put crisis communications into practice before an actual problem occurs.

Generation F and its new, more understandable language

Maxim Behar's Blog

From Gutenberg to Zuckerberg, the revolution in style, genre, approach, grammar, vocabulary and most of all in content. . Facebook really swept out everything we knew and turned around our lives upside down or feet up, depending on the point of view.

Winning in the Court of Public Opinion: 25 Years After the OJ Simpson Trial

Return on Reputation

In case you missed it, OJ Simpson wants to set the record straight…and has taken to Twitter to do so. While some may view this as a move of a desperate has-been sports star/presumed murderer to remain relevant, it also points to the power and longevity of the court of public opinion.

4 Ways to Keep Your Media Relations Skills Sharp

Flack Me

Category: Flack Me Summary: Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage

When Brands Take a Stand: Let Your Values Dictate Your Tone (aka No Punches Necessary)

Return on Reputation

The concept of “Brands Take a Stand” is a popular discussion, with the data stacking up in favor of companies getting more involved in solving societal issues and challenges.

The Wayfair Walkout’s Reminders: Employees are not Owned or Paid Media, and Their Advocacy is a Two-Way Street

Return on Reputation

Employee advocacy is a popular topic among executives and communications leaders alike.

Is the Rainbow-ing of Everything: a Sign of Inclusion, or “Good-Washing”? Brands Taking Inauthentic Stands Put Their Reputations at Risk.

Return on Reputation

As Pride Month draws to a close it would be easy to observe the abundance of rainbows in all forms as a sign that we’ve finally cracked the code on inclusion in our society.