ImPRessions - Crenshaw Communications

APRIL 10, 2019

CC BY-SA 3.0. When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines about the case. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article. Both actors’ spouses were mentioned, and as a social influencer, Loughlin’s daughter Olivia Jade was also drawn into the coverage.

Reputation 235

Reputation Publicity How To System 235

Agility PR Solutions

APRIL 10, 2019

The long-awaited finale of Game of Thrones is coming. And while in Westeros, your communication style may not ultimately determine your fate, in the real world we know that how an organization’s leader (or prospective leader) speaks to their audience does in fact matter. If we were evaluating them as professional communicators, how do the prospective […].

Communications 128

Communications Analysis Trends Publicity 128

Communications Conversations

APRIL 10, 2019

In case you missed it, Accenture made big news last week by acquiring an independent NY-based agency named Droga5. This is big news, of course, because Accenture (and the Big Four in general) seem to be making a big-time play at ad and marketing dollars. This seems to have been a growing trend for the last few years ( PwC and Deloitte have made moves into this space in recent years, too ), but may be peaking right now.

Marketing 79

Marketing Agency Creativity Course 79

Agility PR Solutions

APRIL 10, 2019

People expect businesses to demonstrate corporate social responsibility by taking stances on pertinent social issues. Some issues, however, are more divisive than others, according to a new study by B2B research, ratings, and reviews firm Clutch. People support businesses that take stances related to the environment (89 percent), human rights (80 percent), gender (74 percent), and, […].

Consumer 94

Consumer Brand Branding B2B 94

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

APRIL 10, 2019

If you’re selling a product or service, you need a Call to Action (CTA). CTAs are an element on your page that encourage your audience to learn more. They come in many different forms, but the one element that remains consistent is how you design your CTA. We’ve listed five highly effective CTA examples that will inspire your own! 1. MailChimp is great at creating effective CTAs.

Examples 79

Examples Energy Software Engineering 79

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. The client, Dennis Rodman, had just wrapped a season of Celebrity Apprentice, and he was making headlines as the first American who visited North Korea’s then-leader Kim Jong-un. “I think we launched Bad Boy Vodka right as he was coming back from his second trip to North Korea,” Johansson said. “At that point, feedback was still overwhelmingly positive.” Short

Company 78

Company Marketing Education Data 78

Agility PR Solutions

APRIL 10, 2019

There’s nothing more important for brands these days than to cultivate and display a solid reputation—and to be sure, some brands do it much better than others. Just ask some of the world’s biggest brands that have watched their reputations plummet over the last year: Google, Amazon, Nike and Facebook—perennial leaders in reputation rankings—all saw […].

Reputation 74

Reputation Company Google Facebook 74

PR in High Definition

APRIL 10, 2019

Last month I attended a debate in the Houses of Parliament. You may ask, “Lucinda, why on earth would you want to go to that place of misery during this time of political lunacy?”. Well, in an attempt to escape the total farce of Brexit, I decided to step directly into its home and attend a 90-minute committee room discussion, not on the legalities of the Withdrawal Bill, but on cryptocurrency and blockchain.

Technology 54

Technology Education Government Industry 54

Muck Rack

APRIL 10, 2019

Checking in on a 2019 PR industry prediction

Industry 86

Industry 86

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

APRIL 10, 2019

Get your PR questions answered LIVE on Tuesday, May 14, at 12 p.m. ET, with a special " Questions & Answers from a Public Relations Professional," webinar. Learn about media relations, online reputation management, and social media.

Publicity 48

Publicity Reputation Social Media Media Relations 48

Karen Freberg

APRIL 10, 2019

Having the opportunity to work and collaborate with a professional you have respected since you first started working in the industry is truly special. There have been several professionals over the years I have had on my bucket list to not only meet, but have the opportunity to work with. Today, I am happy to say I have been able to achieve this! I have been a fan of Brian Solis and the work he has done for our field for over a decade.

Exercises 45

Exercises Social Media Education Industry 45

Axia PR

APRIL 10, 2019

Axia Public Relation’s campaigns tie directly to what’s important to business leaders. Public relations campaigns work to impact your organization’s reputation, revenue, and recruiting. At Axia Public Relations, all our efforts drive one or more of these important factors. We start by tying our communication metrics to your company’s financials and key metrics.

Reputation 48

Reputation Company Publicity Financial 48

HMA Public Relations

APRIL 10, 2019

I was chatting with my folks over the weekend and was running through the long (very long) to-do list I needed to accomplish before the start […]. The post Board service is a time commitment, but worth it appeared first on HMA Public Relations.

Publicity 43

Publicity Conference 43

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Buzzstream

APRIL 10, 2019

The original version of this post was written by the ridiculously talented Stephanie Briggs. Although it has been updated heavily it’s incredible how much of the original information still rings true. To keep up to date with her current goings-on, head over to Briggsby. Many content marketers view “promotion” as a phase that begins once content goes live.

How To 125

How To Data Community Groups 125