Wed.Apr 10, 2019

How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

CC BY-SA 3.0. When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines about the case. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article.

Why the human element of media relations matters

PR Daily

While younger PR pros might not want to meet reporters face-to-face, it’s important to cultivate friendly relationships with journalists. Here are some ideas. This article originally appeared on PR Daily in April of 2018. It’s not always easy to befriend the so-called “media beast.”

GoT PR—the communication styles of six Iron Throne contenders

Agility PR Solutions

The long-awaited finale of Game of Thrones is coming. And while in Westeros, your communication style may not ultimately determine your fate, in the real world we know that how an organization’s leader (or prospective leader) speaks to their audience does in fact matter.

How to coordinate brand voice across global branches

PR Daily

It’s important to have a unified voice, but courting an international customer base presents unique challenges. Here’s how to overcome them. Defining your overarching identity and tone is an important yet challenging step toward creating a strong marketplace presence.

Brand 169

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Influencer Graphs and the Future of Influencer Marketing

TrendKite

Influencer Graphs are the future of influencer marketing. Here's why, what they are, and how your brand can use them

Brand 116

More Trending

Consumers want brands to speak out on issues—but some are riskier than others

Agility PR Solutions

People expect businesses to demonstrate corporate social responsibility by taking stances on pertinent social issues. Some issues, however, are more divisive than others, according to a new study by B2B research, ratings, and reviews firm Clutch.

30 jobs in the PR and marketing world

PR Daily

Celebrate your favorite companion—or adopt one—on April 11 for National Pet Day. Plus, browse our roundup of current job openings. April 11 is a day dedicated to the loyal companions in our lives—well, the nonhuman ones, anyway.

How to Create a Winning Content Promotion Plan

Buzzstream

The original version of this post was written by the ridiculously talented Stephanie Briggs. Although it has been updated heavily it’s incredible how much of the original information still rings true. To keep up to date with her current goings-on, head over to Briggsby.

How To 102

Invidior lashes out over opioid-related fraud charges

PR Daily

The U.K. drug maker offers two-pronged pushback: first, that the indictment is without merit and, second, that prior owners are at fault. Investors seem not to care, as its stock plummets.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New marketer survey identifies most effective link-building strategies

Agility PR Solutions

Announcing Ragan’s 2019 Health Care PR & Marketing Awards

PR Daily

Save $50 when you enter by the early bird deadline on May 10. The post Announcing Ragan’s 2019 Health Care PR & Marketing Awards appeared first on PR Daily.

World’s most reputable companies—who are the winners and losers?

Agility PR Solutions

There’s nothing more important for brands these days than to cultivate and display a solid reputation—and to be sure, some brands do it much better than others.

5 Highly Effective CTA Examples

Critical Mention

If you’re selling a product or service, you need a Call to Action (CTA). CTAs are an element on your page that encourage your audience to learn more. They come in many different forms, but the one element that remains consistent is how you design your CTA.

Board service is a time commitment, but worth it

HMA Public Relations

I was chatting with my folks over the weekend and was running through the long (very long) to-do list I needed to accomplish before the start […]. The post Board service is a time commitment, but worth it appeared first on HMA Public Relations.

(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods

Contently - Strategy

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. The client, Dennis Rodman, had just wrapped a season of Celebrity Apprentice, and he was making headlines as the first American who visited North Korea’s then-leader Kim Jong-un.

Checking in on a 2019 PR industry prediction

Muck Rack

Checking in on a 2019 PR industry prediction

Blockchain — the solution to the world’s problems? I’m not so sure

PR in High Definition

Last month I attended a debate in the Houses of Parliament. You may ask, “Lucinda, why on earth would you want to go to that place of misery during this time of political lunacy?”.

Why the Big 4 entering the marketing world is great news for solos

Communications Conversations

In case you missed it, Accenture made big news last week by acquiring an independent NY-based agency named Droga5. This is big news, of course, because Accenture (and the Big Four in general) seem to be making a big-time play at ad and marketing dollars.

How public relations impacts company reputation, revenue, and recruiting

Axia PR

Axia Public Relation’s campaigns tie directly to what’s important to business leaders. Public relations campaigns work to impact your organization’s reputation, revenue, and recruiting. At Axia Public Relations, all our efforts drive one or more of these important factors.

Summit Speaker Q&A: Maureen Fitzgerald, United Technologies

Zignal Labs

The post Summit Speaker Q&A: Maureen Fitzgerald, United Technologies appeared first on Zignal Labs

Register for our webinar: Questions & Answers from a Public Relations Professional

Axia PR

Get your PR questions answered LIVE on Tuesday, May 14, at 12 p.m. ET, with a special " Questions & Answers from a Public Relations Professional," webinar. Learn about media relations, online reputation management, and social media

Q&A: Leveraging CSR to Find a Brand’s Purpose

Zignal Labs

The post Q&A: Leveraging CSR to Find a Brand’s Purpose appeared first on Zignal Labs

Brand 40

Bringing Lifescale in and out of the classroom

Karen Freberg

Having the opportunity to work and collaborate with a professional you have respected since you first started working in the industry is truly special. There have been several professionals over the years I have had on my bucket list to not only meet, but have the opportunity to work with.

In a bold marketing move, Lush UK breaks up with social media

PR Daily

A company spokesman said the #LushCommunity hashtag will take over as an ‘opportunity for [its] customers to connect one-on-one with people within Lush based on the various categories.’. Beauty brand Lush Cosmetics is saying goodbye to its Facebook, Instagram and Twitter profiles.