Thu.Apr 29, 2021

What to do during a PR crisis and how to move on

Onclusive

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy.

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Why ‘going viral’ is overrated

PR Daily

Views are nice. Engagement is better. Establishing genuine, authentic and meaningful connections is best. In case you’re wondering, the most popular video on YouTube is the toxic brain worm Baby Shark Dance. It has over 8.2 billion views.

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The State of Press Freedom and 7 Ways to Support Journalists

Cision

We’re highlighting recent press freedom stories and ideas for supporting journalists on World Press Freedom Day (and beyond). Media Blog

How business and finance skills make communicators unstoppable

PR Daily

Top communicators share how business acumen has made all the difference in their careers and why the skillset is integral to future leadership roles.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

UK Media Moves including GlobalData Plc, Aspire, ES Magazine and more

Cision

Francesco Guerrera appointed Editor-in-Chief of GlobalData Plc; Team changes at Travel Weekly’s?luxury luxury travel trade title,?Aspire; Aspire; Emily Phillips appointed Acting Assistant Editor at?ES ES Magazine. Media Blog

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More Trending

How soccer’s European Super League crisis unfolded in the media

NewsWhip

Fans of soccer across the world were left dumbfounded when on Sunday, April 18th, 12 of the biggest European soccer teams joined together to form the “European Super League.” The “Founding Clubs” that attempted to band together included AC Milan, Arsenal, Atletico Madrid, Chelsea, Barcelona, Inter Milan, Juventus, Liverpool, Manchester City, Manchester United, Real Madrid and Tottenham Hotspur. .

Don’t miss this Friday’s late-entry deadline

PR Daily

This Friday, April 30, will be your last chance to enter PR Daily’s Nonprofit Communications Awards. Don’t miss out! The post Don’t miss this Friday’s late-entry deadline appeared first on PR Daily. PR Daily Awards

Influencer PR: 3 tips to ensure success in social engagement & brand sentiment

Agility PR Solutions

Could Influencer PR be the key to your brand’s success? In the digital age, social media and PR mesh together perfectly. Both solutions help to spread the word about your brand and develop a positive reputation. The connection is so close that many people count social media marketing as a form of PR.

MSS Media’s Barbara Gretsch: ‘Be willing to adapt’

PR Daily

A PR agency CEO makes the case that the speed of innovation these days is an incredibly hopeful sign for the future of the PR industry—even if it makes for long days at the (home) office.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A Definitive Guide to Tracking Social Media KPIs

Cision

Track the right metrics for your social media campaign. US Blog

50+ power words marketers use to improve conversions

Agility PR Solutions

Online marketers know how important quality content is for generating conversions, and using “power words” to trigger emotional responses can be a very useful tool.

Lush Fresh Handmade Cosmetics’ PR manager is dropping (bath) bombs on traditional PR approaches

Muck Rack

Lush Fresh Handmade Cosmetics’ PR manager is dropping (bath) bombs on traditional PR approaches

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Consumers frustrated by travel industry’s messaging during COVID—what needs to change?

Agility PR Solutions

Not surprisingly in a still-COVID-entrenched world, most consumers remain wary of travel, and new research from CX software provider Redpoint Global finds that 67 percent are expressing frustration at receiving vacation offers when they are unable (or unwilling) to travel.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How To Use Emails for Effective Crisis Communication

Axia PR

Although business and life seem to be gradually returning to a state of sanity, at this time last year, there was the COVID-19 pandemic. The coronavirus forced all businesses to take a second look at their crisis communications plans.

12 Benefits of Press Coverage for Your Business

PR Fuel

It takes between five and seven impressions before people remember your brand. About 94% of consumers show loyalty to brands that offer complete transparency. With a press coverage strategy, you can reach customers, generate awareness, and remain transparent.

How to Talk to Your Audience on Social Media

HMA Public Relations

Autumn shares some insights from a marketing summit she attended with the Chandler Chamber of Commerce. Today, she covers how to talk to your audience on social media. Click the link to read more!

Spotify CEO silent on Joe Rogan’s anti-vax comments, female leadership helps organizations embrace risk, and JP Morgan to send employees back to the office

PR Daily

Also: CES announces in-person programming for Jan. 2022, Tesla reveals notice from EPA, Facebook responds to calls for ad transparency, and more.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.