Thu.Apr 29, 2021

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What to do during a PR crisis and how to move on

Onclusive

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis.

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UK Media Moves including GlobalData Plc, Aspire, ES Magazine and more

Cision

Francesco Guerrera appointed Editor-in-Chief of GlobalData Plc; Team changes at Travel Weekly’s?luxury travel trade title,?Aspire; Emily Phillips appointed Acting Assistant Editor at?ES Magazine.

Travel 156
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Trending Sources

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Influencer PR: 3 tips to ensure success in social engagement & brand sentiment

Agility PR Solutions

Could Influencer PR be the key to your brand’s success? In the digital age, social media and PR mesh together perfectly. Both solutions help to spread the word about your brand and develop a positive reputation. The connection is so close that many people count social media marketing as a form of PR. Influencer marketing […]. The post Influencer PR: 3 tips to ensure success in social engagement & brand sentiment appeared first on Agility PR Solutions.

Brand 155
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The State of Press Freedom and 7 Ways to Support Journalists

Cision

We’re highlighting recent press freedom stories and ideas for supporting journalists on World Press Freedom Day (and beyond).

Blogging 156
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How soccer’s European Super League crisis unfolded in the media

NewsWhip

Fans of soccer across the world were left dumbfounded when on Sunday, April 18th, 12 of the biggest European soccer teams joined together to form the “European Super League.” The “Founding Clubs” that attempted to band together included AC Milan, Arsenal, Atletico Madrid, Chelsea, Barcelona, Inter Milan, Juventus, Liverpool, Manchester City, Manchester United, Real Madrid and Tottenham Hotspur. .

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More Trending

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50+ power words marketers use to improve conversions

Agility PR Solutions

Online marketers know how important quality content is for generating conversions, and using “power words” to trigger emotional responses can be a very useful tool. Each of these groups of words has its own purpose when it comes to provoking certain emotions in customers, and here we’re going to talk about power words—why we use […]. The post 50+ power words marketers use to improve conversions appeared first on Agility PR Solutions.

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How to Talk to Your Audience on Social Media

HMA Public Relations

Autumn shares some insights from a marketing summit she attended with the Chandler Chamber of Commerce. Today, she covers how to talk to your audience on social media. Click the link to read more!

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Consumers frustrated by travel industry’s messaging during COVID—what needs to change?

Agility PR Solutions

Not surprisingly in a still-COVID-entrenched world, most consumers remain wary of travel, and new research from CX software provider Redpoint Global finds that 67 percent are expressing frustration at receiving vacation offers when they are unable (or unwilling) to travel. Ultimately, many are dissatisfied with the travel industry’s inability to deliver personalized communications during COVID-19—revealing […].

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Lush Fresh Handmade Cosmetics’ PR manager is dropping (bath) bombs on traditional PR approaches

Muck Rack

Lush Fresh Handmade Cosmetics’ PR manager is dropping (bath) bombs on traditional PR approaches

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How To Use Emails for Effective Crisis Communication

Axia PR

Although business and life seem to be gradually returning to a state of sanity, at this time last year, there was the COVID-19 pandemic. The coronavirus forced all businesses to take a second look at their crisis communications plans. Thus, here are five essential pointers on how businesses should use emails for effective crisis communications , whether the crisis is internal or external.

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12 Benefits of Press Coverage for Your Business

PR Fuel

It takes between five and seven impressions before people remember your brand. About 94% of consumers show loyalty to brands that offer complete transparency. With a press coverage strategy, you can reach customers, generate awareness, and remain transparent. Not sure if you want to start getting press exposure? Here are 12 benefits of press coverage to keep in mind.

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The Currency of Reputation

Reputation Specialist Michael Toebe

Question for you: is reputation a form of currency? If it is of sufficient or excellent quality, reputation is absolutely a form of currency in definition and on some level. When you are credible, trustworthy, respected and maybe admired, you are going to gain 1) benefit of the doubt 2) cooperation and 3) opportunity. When your reputation is less than quality, you will struggle, often terribly and unsuccessfully to gain what you want, think you need or “deserve” or really do need.

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Reality of Having to ‘Fight’ the Battles of Crisis of Reputation

Reputation Specialist Michael Toebe

“You may have to fight a battle more than once to win it.” Margaret Thatcher Overcoming adversity requires psychological and emotional strength, endurance and perseverance. It often demands far more attempts at recovery than one might initially speculate. The same holds true with a crisis of reputation, whether for you as an individual or as an organization.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Accurately Seeing the Image and Reality of Our Situation

Reputation Specialist Michael Toebe

Les Brown. "You can't see the picture when you're in the frame." Les Brown Or as also communicated, “It is difficult to see the picture when you are inside of the frame.” In difficulty or crisis — personal or organizational — we can certainly suffer from “vision” problems of what occurred that we should have seen coming or what is still happening that we are still not wisely responding to correct.

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