Mon.May 20, 2019

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What Game of Thrones Teaches Us about the Value of Public Diplomacy

Deirdre Breakenridge

A Guest Post By Priya Lothe Doshi, Professorial Lecturer, American University. NOTE : Spoiler alert for anyone who is not up-to-date with GoT Season 8! As HBO’s blockbuster drama “Game of Thrones,” came to end this weekend after nearly a decade of pop culture dominance, it raised many burning questions (no pun intended) But the biggest of these was how Daenerys Targaryen (Dany), champion of the underdog and feminist hero, might have avoided her own tragic downfall.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. This is the time of year when I get questions from new graduates about which path makes the most sense for an aspiring PR professional. But the question isn’t just for PR beginners. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work.

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Media relations mentoring—20 ways to improve your media game

Agility PR Solutions

Who often is your biggest critic? You! When it comes to accurate and objective critiques of how you did during a media interview, your eyes and ears aren’t exactly impartial judges. When trained, they can be supremely effective in evaluating your sure-footed successes and your less-than-ideal slips. What follows are just a few examples of […].

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#MediaMonday – Arlyssa Becenti

HMA Public Relations

Today’s #MediaMonday comes to us from the Navajo Nation, where Arlyssa Becenti covers the Navajo Nation Council for the Navajo Times. She was recently honored with a first place award from the Arizona Press Club for community local government reporting for her diligent and prolific watchdog reporting on the overreach of elected officials and the growing tensions with the Arizona attorney general.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The customer is always right—but 4 in 5 businesses struggle to put customers first

Agility PR Solutions

Brands and businesses are hailing the importance of a customer-centric business and marketing strategy—but are they walking the walk? New research fromdigital experience optimization firm Optimizely reveals that over 80 percent of businesses are talking about the benefits of a customer-first approach, but few of these are turning talk into action. Over half (51 percent) […].

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Millennials “flex” their favorite brands, shaping U.S. and UK trends

Agility PR Solutions

As the retail industry continues its evolve-or-perish journey, Millennials, who are gaining a reputation for being “category killers” across various industries, are starting to wear their hearts on their sleeves—according to new research from retail tech group First Insight, this group is the most likely generation to “flex,” or display, brands to show a personal […].

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Social Responsibility: How Brands Can Use Marketing to Send a Strong Message

5W PR

Diversity. Inclusion. Equality. Wellness. All of the words above have one thing in common: they are current issues that are now at the core of marketing and advertising. Why is this? As with any time period, social movements often take precedent when it comes to creating strong messaging. And this approach makes a lot of sense. After all, aligning a brand’s mission and messaging with social themes can often pay off in the form of loyalty from customers.

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4 tips to build a good business reputation

Agility PR Solutions

In business, your reputation is all-important. It can take many years to build it up, but just a moment to knock it all down again. Once you have lost your reputation in business, it can be extremely difficult—perhaps even impossible—to raise it again. Here are some fundamental tips on how to build and maintain a […]. The post 4 tips to build a good business reputation appeared first on Agility PR Solutions.

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Tragedy suspends reality TV’s grim parade

Mark My Words

FT. Mark Borkowski, publicist and author of The Fame Formula, says celebrity can be “toxic”. Those who work in TV forget how daunting it can be in front of the camera. Some come out shattered: “It’s like they’ve been hit by a car.”. Read full article here: [link].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Content marketing has saturated fintech—here’s why success demands authenticity

Agility PR Solutions

There’s no shortage of content being generated by financial tech companies. Virtually all (96 percent)of the largest and most promising firms produce thought leadership regularly, with 66percentof those doing so on a monthly or weekly basis. What’s more, nearly half (46percent) of the companies analyzed in a new study work across three to four different […].

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How the National LGBTQ Task Force uses Muck Rack to achieve their PR goals

Muck Rack

How the National LGBTQ Task Force uses Muck Rack to achieve their PR goals

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Journalists on the move – Week of May 20

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Baltimore Sun: Sarah Meehan (@baltimoresun) leaves to become Content Marketing Writer for 2U in Denver. Daily Beast: hires Taylor Hatmaker (@tayhatmaker) as Senior Technology Editor. San Francisco Chronicle: […].

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Will you fly on a Boeing 737 Max?

David PR Group

Booking flights for summer travel is in high gear so here’s a question: Will you fly on a Boeing 737 Max, assuming its anti-stall problem gets fixed to the satisfaction of the FAA? For a couple reasons, I don’t think I will; but more importantly, I question whether the 737 Max will ever fly again. For those who don’t know the backstory, the 737 Max is the latest iteration of Boeing’s 737 aircraft which first started flying in the late 1960s.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Difference Between Empathetic Marketing and Fake Empathy

Contently - Strategy

On May 2, Burger King announced a new line of boxed meals called Real Meals, a competitive riff on McDonald’s Happy Meals. Burger King’s Real Meals include the Blue Meal, Salty Meal, Yaaas Meal, and DGAF (Don’t Give a F ) Meal. It’s a product promotion that probably wouldn’t have ruffled many feathers, had Burger King not also dropped a strange, accompanying music video to go with the campaign.