Mon.May 20, 2019

What Game of Thrones Teaches Us about the Value of Public Diplomacy

PR Expanded

A Guest Post By Priya Lothe Doshi, Professorial Lecturer, American University. NOTE : Spoiler alert for anyone who is not up-to-date with GoT Season 8!

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. This is the time of year when I get questions from new graduates about which path makes the most sense for an aspiring PR professional.

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How PR pros can fight growing media relations difficulties

PR Daily

Industry insiders report that media relations is only getting harder, however the benefits remain for PR pros that can cut through the noise. Here are some tips. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey.

Media relations mentoring—20 ways to improve your media game

Agility PR Solutions

Who often is your biggest critic? When it comes to accurate and objective critiques of how you did during a media interview, your eyes and ears aren’t exactly impartial judges. When trained, they can be supremely effective in evaluating your sure-footed successes and your less-than-ideal slips.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 PR gaffes that jeopardize your reputation

PR Daily

In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence. There are few things as stressful as managing a PR disaster.

More Trending

9 steps for working with journalists

PR Daily

The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections. Reporters ask lots of questions. What if one happens to be, “Do you have time for a few questions?”.

The customer is always right—but 4 in 5 businesses struggle to put customers first

Agility PR Solutions

Brands and businesses are hailing the importance of a customer-centric business and marketing strategy—but are they walking the walk?

5 ways to slash bounce rates and drive conversions

PR Daily

The higher your bounce rate, the less time people are spending on your page, getting to know your brand. Here’s how to keep restless readers hooked. This article originally appeared on PR Daily in May of 2018. When it comes to content marketing, you generally aim for high numbers.

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The Difference Between Empathetic Marketing and Fake Empathy

Contently - Strategy

On May 2, Burger King announced a new line of boxed meals called Real Meals, a competitive riff on McDonald’s Happy Meals. Burger King’s Real Meals include the Blue Meal, Salty Meal, Yaaas Meal, and DGAF (Don’t Give a F ) Meal.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What is your organization’s corporate social responsibility strategy?

PR Daily

Tell us the story behind your diversity, public health or education initiative. Enter PR Daily’s 2019 Corporate Social Responsibility Awards. The late submission deadline is May 31. The post What is your organization’s corporate social responsibility strategy? appeared first on PR Daily.

4 tips to build a good business reputation

Agility PR Solutions

In business, your reputation is all-important. It can take many years to build it up, but just a moment to knock it all down again. Once you have lost your reputation in business, it can be extremely difficult—perhaps even impossible—to raise it again.

Experts give ‘indifferent’ Boeing poor marks for crisis response

PR Daily

The aircraft manufacturer lost public trust after two deadly crashes were tied to missing safety features and shoddy disclosure about software updates. Its messaging hasn’t helped matters. An organization can almost always bounce back from bad news—as long as the crisis response rings true.

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Millennials “flex” their favorite brands, shaping U.S. and UK trends

Agility PR Solutions

Why algorithm changes don’t have to spell doom for your brand

PR Daily

Ensure your Facebook presence remains strong with tips from the experts at this virtual event. The way audiences see posts, videos and campaigns on Facebook has changed dramatically, striking fear into the hearts of communicators.

Comms School: end of term

Stephen Waddington

Comms School is back for one last time tomorrow Tuesday 21, May. Please join us at 630pm, BST. In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online.

How the National LGBTQ Task Force uses Muck Rack to achieve their PR goals

Muck Rack

How the National LGBTQ Task Force uses Muck Rack to achieve their PR goals

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Content marketing has saturated fintech—here’s why success demands authenticity

Agility PR Solutions

There’s no shortage of content being generated by financial tech companies. Virtually all (96 percent)of the largest and most promising firms produce thought leadership regularly, with 66percentof those doing so on a monthly or weekly basis.

Will you fly on a Boeing 737 Max?

David PR Group

Booking flights for summer travel is in high gear so here’s a question: Will you fly on a Boeing 737 Max, assuming its anti-stall problem gets fixed to the satisfaction of the FAA? For a couple reasons, I don’t think I will; but more importantly, I question whether the 737 Max will ever fly again. For those who don’t know the backstory, the 737 Max is the latest iteration of Boeing’s 737 aircraft which first started flying in the late 1960s.

Tragedy suspends reality TV’s grim parade

Mark My Words

Mark Borkowski, publicist and author of The Fame Formula, says celebrity can be “toxic”. Those who work in TV forget how daunting it can be in front of the camera. Some come out shattered: “It’s like they’ve been hit by a car.”. Read full article here: [link]. Mark Comments

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Journalists on the move – Week of May 20

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Baltimore Sun: Sarah Meehan (@baltimoresun) leaves to become Content Marketing Writer for 2U in Denver. Daily Beast: hires Taylor Hatmaker (@tayhatmaker) as Senior Technology Editor. San Francisco Chronicle: […]. The post Journalists on the move – Week of May 20 appeared first on Agility PR Solutions. Media Moves

Social Responsibility: How Brands Can Use Marketing to Send a Strong Message

5W PR

Diversity. Inclusion. Equality. Wellness. All of the words above have one thing in common: they are current issues that are now at the core of marketing and advertising. Why is this? As with any time period, social movements often take precedent when it comes to creating strong messaging.

4 Unique Ways to Reinvigorate Your Writing

Flack Me

Category: Flack Me Summary: Writers, especially, are prone to patches of parched productivity. If you’re feeling low, deflated or stuck in thick muck, don’t beat yourself up—and don’t just try to power through