Influencer Marketing: Choosing Influencers, Strategies and Metrics [UML]
Sword and the Script
MAY 13, 2017
There are so many variables to influencer marketing , it’s really hard to generalize advice. Program effectiveness depends on so many variables such as the context , content, cost, industry, reach, return, trust and the more subjective attributes of quality and value. There’s a lot of murkiness to it as well. FTC warning letters aside , can brands really buy influence?
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