Sat.Dec 03, 2016

article thumbnail

What is Agile Marketing Again? UML

Sword and the Script

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important. For example, if you ask 10 different people to define marketing or PR, there’s a good chance you’ll get 10 different answers.