Sat.Oct 08, 2016

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What PR can Learn from Email Marketing [UML]

Sword and the Script

As a marketing tool, email doesn’t often get the respect it deserves, yet it remains a crucial across many functions in marketing: Email was one of the original owned media sources long before content marketing ; Email was one of the first marketing technologies to be integrated with social media or shared media ; Email remains a staple of demand generation – list rentals and sponsored emails for example – across paid media ; and.

Marketing 113
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Get Lit ignites words and the creative process

The Stalwart Blog

Los Angeles-based Get Lit started ten years ago as a nonprofit organization that uses the power of poetry as a way to increase teen literacy. Thousands of students in Southern California go through the program each year and produce powerful works of art like this: . Get Lit was recently featured on NPR and I loved hearing about the process behind creating these poems.